![Market research for traditional products from Epirus](https://www.ot.gr/wp-content/uploads/2021/05/fetaladi.jpg)
Traditional cheeses from Epirus are first in the preferences of the consumers with a percentage of 94.3%, followed by dairy products with 69.4% and wines with 39.1%.
The above results are included in the market research prepared by the Laboratory of Food Chemistry of the Department of Chemistry of the University of Ioannina, in collaboration with the Region of Epirus and concerns the traditional food of Epirus. The aim of the research is to make a first assessment of consumers’ views on these foods. The survey was conducted online, in the midst of the pandemic, in the fall of 2020, with the participation of 510 respondents nationwide.
The research showed that consumers are aware of the Epirotan foods (84.8%), their local production (86.2%), and their health benefits (78.8%). They believe that they promote the region (95.9%) and that if they found them in their area they would buy them (82.5%).
At the same time, however, they believe that food companies are not able to promote them outside Epirus (54.4%), and that in general their promotion is probably still unsatisfactory (only 7.1% positive view).
Consumers buy them mainly from supermarkets (89.2%), with a frequency mainly of once a week (38.9%), or once a month (26.7%).
They prefer in order of choice the traditional Epirotan cheeses (94.3%), dairy products (69.4%), wines (39.1%), aromatic plants (27.3%), honey (38.5%), pasta ( 19.6%), legumes (18.4%) and oil (14.6%).
The Governor of Epirus Mr. Alexandros Kachrimanis, referring to the research states: “The Region of Epirus in order to create branding, and the effective promotion of traditional Epirotan food in this new order of things internationally, and the”new” in terms of choics consumers, in collaboration with the food laboratory of the Department of Chemistry of the University of Ioannina, started a collaboration in order to understand the preferences and choices of consumers inside and outside Greece regarding traditional food, and the creation based on the results of a reliable, timeless, and effective branding.
The purpose of all this, as the governor pointed out, is the further development of these products and their promotion on international markets. In the next phase, the aim is to investigate the confidence of Greek consumers in traditional Greek food as a whole in order to “weigh the position of the Epirotan among them, and to choose the strategic approach in the Greek market, before proceeding with further research for foreign markets.
![ot.gr](/wp-content/themes/whsk_otgr/common/imgs/fav.ico/favicon-32x32.png)
![ot.gr](/wp-content/themes/whsk_otgr/common/imgs/fav.ico/favicon-32x32.png)
Latest News
![Critical Week for Greece-Cyprus Cable](https://www.ot.gr/wp-content/uploads/2024/07/kalodio_elladas_cyprus_israil.jpeg)
Critical Week for Greece-Cyprus Cable
The study concluded that the social benefits of the interconnection, totaling 8 billion euros, far outweigh its 1.9 billion euros construction cost, resulting in a net social benefit exceeding 6 billion euros.
![Roberta Metsola Re-elected President of European Parliament](https://www.ot.gr/wp-content/uploads/2024/07/2024-07-16T110250Z_1107936467_RC2BW8AZP0U4_RTRMADP_5_EU-PARLIAMENT-2048x1366-1-600x400.jpg)
Roberta Metsola Re-elected President of European Parliament
Her second term will be for a period of two and a half years
![ELSTAT: 1.5% Increase in Business Turnover in May 2024](https://www.ot.gr/wp-content/uploads/2024/07/epixeiriseis_2-600x414.jpg)
ELSTAT: 1.5% Increase in Business Turnover in May 2024
The most significant increase in turnover in May 2024 compared with May 2023 was recorded from the enterprises of the Accommodation and Food Service Activities, sector which grew by 14.8%.
![Cosco: Container Traffic Decline at Piraeus Port Continues](https://www.ot.gr/wp-content/uploads/2024/07/olp1-scaled-1-2048x1312-1-600x384.jpg)
Cosco: Container Traffic Decline at Piraeus Port Continues
This strategic shift has diminished Piraeus's standing as a prominent Mediterranean port and a key transshipment hub post-Suez Canal.
![Gov’t Eyes Return of Power Subsidies Amid Spike in Rates](https://www.ot.gr/wp-content/uploads/2024/07/power-lines-2048x1365-1-600x400.jpg)
Gov’t Eyes Return of Power Subsidies Amid Spike in Rates
According to reports, the government will resume an electricity subsidization program, given that forecasts cite disruptions – i.e. higher rates
![ELSTAT: 6.3% Increase in Output Price Index for Agriculture and Livestock](https://www.ot.gr/wp-content/uploads/2024/07/ot_georg_PROIONTA_money-1-600x352.png)
ELSTAT: 6.3% Increase in Output Price Index for Agriculture and Livestock
The 6.3% rise in May 2024 is largely driven by an 8.8% increase in the crop output group, particularly due to changes in olive oil prices, and a 0.5% increase in the animal output group.
![Balkans Blackout Highlights Climate Threats to Power Grids](https://www.ot.gr/wp-content/uploads/2024/07/blackout-1-600x457.png)
Balkans Blackout Highlights Climate Threats to Power Grids
The surge in electricity demand during the heat wave and the power deficit in Balkan markets have driven up prices in the Greek wholesale electricity market.
![Greece in Top 4 Destinations Favored by European Tourists](https://www.ot.gr/wp-content/uploads/2021/06/ploio-600x400.jpg)
Greece in Top 4 Destinations Favored by European Tourists
Greece was selected by 5.9% of respondents who were asked where they would vacation this year, up from 5.4% in the same survey last year
![Scope Affirms Greece’s BBB- Ratings; Revises Outlook to Positive](https://www.ot.gr/wp-content/uploads/2024/06/euros-2048x1365-1-600x400.jpg)
Scope Affirms Greece’s BBB- Ratings; Revises Outlook to Positive
The international ratings firm raised Greece to investment grade in early August 2023
![First Seaplane Test Flights to Skopelos, Alonissos, Skyros](https://www.ot.gr/wp-content/uploads/2024/06/hellenic-seaplanes-pilotikes-ptiseis-ydatino-pedio-lavriou-600x450.jpeg)
First Seaplane Test Flights to Skopelos, Alonissos, Skyros
After decades of on-again, off-again efforts to schedule regular seaplane routes to Greece's numerous island and coastal destinations the prospect now appears within sight