
Greece is aiming for an unexplored and very interesting tourist market, that of Latin America, with the government promoting a plan for the creation of a “bridge”, in order to increase the flows of Latin American tourists to our country in the coming years.
The intention of the government to strengthen the tourist flows from Latin America was expressed by the Prime Minister Kyriakos Mitsotakis himself last March, in a teleconference he had held with representatives of expatriate organizations from Latin American countries.
Already, as part of the plan being developed and implemented by the government, last June, the Spanish airline “Air Europa” started flights from Madrid to Athens twice a week, with direct connections to six Latin American countries (Argentina, Brazil, Peru, Bolivia, Ecuador and Paraguay).
According to the company, capacity reached 90% in August, 77% in July and 60% in June. In fact, in the context of this cooperation, EOT proceeded with the Spanish company in an advertising program, which is to be completed at the end of September.
“Important step to attract tourists”
Last summer, due to the limitations of the pandemic, the Spanish market was mainly the target, however the ultimate goal for the coming years is the tourism market throughout Latin America with our country, in the post-Covid-19 era, wanting to penetrate the tourist markets of the countries of the region, which have special characteristics and can give significant benefits to the Greek tourism industry.
It is estimated that every year about 200,000 tourists from Latin America, mainly from Argentina and Brazil, visit Greece.
The government’s special adviser to Latin American Prime Minister Iason Pipinis, who spoke to MEGA TV, is overseeing the government’s action.
“An important step in attracting tourists from Latin America is the air bridge between them. It is already being implemented since the summer with the Spanish airline Air Europa. With a single code and a short stop in Madrid, Greece is connected to Latin America. The goal in the coming years is to attract more tourists from the region, with an attractive package,” he said.
The design envisages the promotion of various forms of tourism, such as religious tourism, gastronomic, cultural, geotourism and city tourism.


Latest News

Trump Tariffs Jeopardize Growth: Piraeus Chamber of Commerce
The tariffs, aimed at reducing the U.S. trade deficit, are expected to have both direct and indirect effects on the European economy

EU Condemns Trump Tariffs, Prepares to Retaliate
As tensions escalate, the EU is expected to continue negotiations with Washington while preparing for potential economic retaliation.

The Likely Impact of Trump Tariffs on Europe and Greece
Trump tariffs are expected to negatively affect economic growth in the Eurozone while Greece's exports could take a hit.

Motor Oil Results for 2024: Adjusted EBITDA of 995 mln€; Proposed Dividend of 1.4€ Per Share
Adjusted EBITDA for 2024 was down 33% yoy. The adjusted profit after tax for 2024 stood at 504 million euros, a 43% decrease from the previous year

Cost of Living: Why Greece’s 3% Inflation Is Raising Alarm
Greece appears to be in a more difficult position when it comes to price hikes, just as we enter the era of Trump’s tariffs.

Fitch Ratings Upgrades the Four Greek Systemic Banks
NBG’s upgrade reflects the bank’s ongoing improvements in its credit profile, Fitch notes in its report, including strong profitability, a reduction in non-performing exposures (NPEs), and lower credit losses

Trump to Announce Sweeping New Tariffs Wednesday, Global Retaliation Expected
With Trump's announcement just hours away, markets, businesses, and foreign governments are bracing for the fallout of one of the most aggressive shifts in U.S. trade policy in decades.

Inflation in Greece at 3.1% in March, Eurostat Reports
Average inflation in the eurozone settled at 2.2%, compared to 2.3% in February

Greece’s Unemployment Rate Drops to 8.6% in February
Despite the overall decline, unemployment remains higher among women and young people.

Jerry Kalogiratos Highlights Key Role of Energy Transition and Data Demand in LNG Outlook
Energy transition and the prospects of LNG were discussed at Capital Link’s 19th Annual International Maritime Forum, during a panel discussion with Jerry Kalogiratos (Capital Clean Energy Carriers Corp.)