Fraggakis (ΕΟΤ) – Non – stop promotion of Greece – Campaign for the winter being prepared

The role of EOT in this year’s tourist year was crucial and essential, as the general secretary of the organization, Dimitris Fraggakis, emphasized speaking to APE-MPE agency.

Among other things, he analyzed the strategy of the organization and in view of the next year.

The Hellenic Tourism Organization from the first moment of the start of the tourist season, Mr. Fraggakis explained, contributed decisively to spreading the message throughout the world that Greece is the first country to open in Europe for holidays.

“First of all the competitive tourist destinations, Greece ran a communication campaign culminating on May 14 when the country welcomed its first visitors”, Mr. Fraggakis reminded, adding that this gave a very good signal to the market, as it turned out along the way.

Being ready for the summer of 2021, according to the secretary general of EOT, since January, EOT has developed its communication strategy with the population groups that interested him. “For months we talked to the airlines and all the major international tour operators. At the same time, EOT’s offices abroad had communication with all the small and big players of the global tourism industry “, said Mr. Fraggakis.

This gave the message that Greece is safely opening its gates. At the same time, EOT was implementing co-advertising programs in Greece with tour operators and airlines amounting to 13.7 million euros, something that has never happened before, the EOT secretary general explained.

Regarding the 2021 campaign, Mr. Fraggakis stated that it was focused on quality tourism, while there was also a focus on the media, in which the country was shown. France, Romania, Poland, but also the USA were the countries in which EOT invested in communication with excellent results, as he stressed.

Non Stop promotion campaign for Greece – A campaign for winter tourism is being prepared

EOT with “Non Stop promotion and communication programs” continues to promote Greece in the world markets until the end of 2021 (mainly in the two months of October – November), while for the immediate future the campaign for the promotion of winter tourism will be announced and it will be addressed to foreign and Greek travelers.

As far as 2022 is concerned, the mission of the organization is being prepared in the following days in the big exhibitions abroad, with the first stop in Paris, followed by London with the international tourism exhibition WTM, Barcelona, ​​Cannes, etc. Looking at next year and this year EOT will start with an “early campaign” for January – February – March, the period that begins and the bookings of tourists for the new season, said Mr. Fraggakis. In any case, EOT will currently evaluate the data resulting from this year’s tourist year, especially in the part of the markets that preferred Greece this year, noting significant growth rates compared to the past (Romania, Poland, France, etc.). In this light, he will formulate his communication strategy, noted Mr. Fraggakis.