The online pharmacy sector in Greece is galloping with a growth rate of + 27% in value in the third quarter of 2021, compared to the corresponding quarter of 2020.
According to the report of Convert Group, in the categories that increased in value in July, August and September, the following stand out: + 37% in food supplements and vitamins, + 31% in baby and children’s items, + 23% in beauty products and personal care and + 20% in health products (with pharmaceutical masks falling into this category).
It is reminded that the purchases from online pharmacies do not include non-prescription drugs, as our country is the only one in Europe that has not harmonized with the European Directive 2011/62 / EU and the European Regulation 699/2014 , While it has not implemented the relevant OECD recommendation for online pharmacies, as recorded in a report of the Organization in 2017 on the competitive conditions of the industry.
These data are included in the quarterly report published today by Convert Group and come from the company’s innovative platform, eRetail Audit.
Regarding the average shopping cart in the third quarter of 2021, it increased to 43.1 euros including VAT, from 42.4 euros in the third quarter of 2020, while the average quantity of products increased steadily to 4.6 pieces from 4.3 in the same period of 2020, with 2 of these being Care and Personal Care products.
In addition, the visitor-to-customer conversion rate increased in the third quarter of 2021, reaching 3.6% compared to 3.3% in the corresponding quarter of 2020.
In the marketing channels that affected the transactions, the findings showed that Google ads was again the most influential channel as it brought in 38% of all orders. This is followed by price comparison search engines with 20%, organic results with 14% and direct visits with 9%.
The clear preference of consumers in the realization of their orders from mobile and tablet continues in the third quarter of 2021, as they dominate with a percentage of 61% over the desktop and laptop devices from which 39% of the orders are made.
Also Monday is still the most popular day for ordering, while noon is preferred time of purchase (12: 00-13: 00).
στο Google News και μάθετε πρώτοι όλες τις ειδήσειςLatest News
DBRS Says Greek Banks ‘Shielded’ from ECB Rate Cuts
The agency explains that fund disbursements through the banking sector will help offset pressures anticipated on interest margins beginning in 2025, due to expected rate cuts by the European Central Bank (ECB).
Meta Cuts Facebook and Instagram Subscription Fees by 40%
The social media giant also revealed that it will continue to offer free access to Facebook and Instagram for EU users, provided they agree to see ads based on a limited set of user data.
Skyrocketing Use of Debit, Credit Cards
The total value of the transactions conducted with debit and credit cards in the country in the first half of 2024 rose 2% on the corresponding period of 2023
JP Morgan Revised Greece Outlook to ‘Overweight’
The investment bank notes that Greece is showing the strongest GDP growth in the Eurozone. Additionally, efforts to clear up bank balance sheets are anticipated to yield increased capital returns.
Vardis I. Vardinogiannis, Greek Tycoon and Shipping Magnate, Dies at 91
In 1990, Vardinogiannis was targeted in an attack which involved three rockets fired at his vehicle by the terrorist organization 17 November.
Kudos for Greek Sheep’s Milk Cheeses
Graviera is the Greek version of the Swiss gruyère, and is generally considered the second most popular cheese made in the country after feta
EIB Survey: Greeks Rank Climate Change as Top Concern After Cost of Living
Specifically, 98% of the Greeks surveyed stated that the country must to adapt to climate change, with 60% saying that priority should be given to these adjustment measures
Trump Tells Putin not to Escalate Ukraine War during Phone Convo
Meanwhile, President Joe Biden, is preparing to lobby Trump against abandoning U.S. support for Kyiv
Former Thessaloniki Mayor Yiannis Boutaris Dies at 82
Boutaris entered politics in 2010, serving as the 60th mayor of Thessaloniki for two consecutive terms until 2019, becoming a transformative figure with his progressive policies.
Greece Plans to Link Golden Visa to Startup Investments
The Greek government wants to decouple the Golden Visa Program from Real Estate investments
![Σερβία: Σκληρή μάχη με γεωπολιτικές και περιβαλλοντικές προεκτάσεις για το μεγαλύτερο ορυχείο λιθίου στην Ευρώπη [γράφημα]](https://www.ot.gr/wp-content/uploads/2024/11/lithium-600x364.png)
