The need to connect wine tourism with other forms of experiential tourism, in order to enrich the grid of the visitor’s experiences and to strengthen the local brand of each destination, was stressed by the President of Hellenic Tourism Organization EOT, Angela Gerekou, speaking on Saturday 13 November at the 2nd Wine Tourism Conference in the West Macedonia on “Synergies of Wine Tourism with other thematic forms of tourism“, co-organized by the Ministry of Tourism, EOT and the Region of Western Macedonia from 12 to 14 November.
After referring to the systematic initiatives of the Deputy Minister of Tourism, Sofia Zacharaki, for the creation of a new and functional legal framework on wine tourism, Ms. Gerekou pointed out that this is not just a form of thematic tourism but an experiential journey.
“Recent international research shows that modern travelers are desperate for a vacation in nature and not just because of the pandemic, looking for alternative destinations, less massive, more pristine, that respect the environment and maintain their authentic, local identity. Destinations that can be visited at any time of the year. Coming in contact with nature, agricultural work, folk arts, local cuisines and cultures, authentic experiences are now in demand,” he noted.
For this reason, the President of EOT called on the winemakers of Western Macedonia to take advantage of the unique advantages of the region in order to cause “fermentation”, connecting wine tourism with “a whole universe of authentic experiences”, focusing on the “Wine Route”. ».
Concluding, he pointed out that EOT promotes, with all the means at its disposal and a central reference to wine tourism, the full kaleidoscope of authentic experiences that Greece offers to its visitors, while in collaboration with the Ministry of Tourism will immediately present the new campaign for winter tourism with the aim of strengthening the mountainous areas of the country, the local economies and the businesses that operate there.
Latest News
Vardis Vardinogiannis: ‘On a Ship’s Bridge You Always Look Forward’
Ten milestones in the half century since the creation of Motor Oil Group, as described by Vardis Vardinogiannis, who passed away on Tuesday at the age of 91
DBRS Says Greek Banks ‘Shielded’ from ECB Rate Cuts
The agency explains that fund disbursements through the banking sector will help offset pressures anticipated on interest margins beginning in 2025, due to expected rate cuts by the European Central Bank (ECB).
Meta Cuts Facebook and Instagram Subscription Fees by 40%
The social media giant also revealed that it will continue to offer free access to Facebook and Instagram for EU users, provided they agree to see ads based on a limited set of user data.
Skyrocketing Use of Debit, Credit Cards
The total value of the transactions conducted with debit and credit cards in the country in the first half of 2024 rose 2% on the corresponding period of 2023
JP Morgan Revised Greece Outlook to ‘Overweight’
The investment bank notes that Greece is showing the strongest GDP growth in the Eurozone. Additionally, efforts to clear up bank balance sheets are anticipated to yield increased capital returns.
Vardis I. Vardinogiannis, Greek Tycoon and Shipping Magnate, Dies at 91
In 1990, Vardinogiannis was targeted in an attack which involved three rockets fired at his vehicle by the terrorist organization 17 November.
Kudos for Greek Sheep’s Milk Cheeses
Graviera is the Greek version of the Swiss gruyère, and is generally considered the second most popular cheese made in the country after feta
EIB Survey: Greeks Rank Climate Change as Top Concern After Cost of Living
Specifically, 98% of the Greeks surveyed stated that the country must to adapt to climate change, with 60% saying that priority should be given to these adjustment measures
Trump Tells Putin not to Escalate Ukraine War during Phone Convo
Meanwhile, President Joe Biden, is preparing to lobby Trump against abandoning U.S. support for Kyiv
Former Thessaloniki Mayor Yiannis Boutaris Dies at 82
Boutaris entered politics in 2010, serving as the 60th mayor of Thessaloniki for two consecutive terms until 2019, becoming a transformative figure with his progressive policies.