
British American Tobacco strengthens its investments in the Greek economy with a focus on technology and innovation. The choice of Greece as a strategic market for investments in products with potentially reduced risk is confirmed with the entry of the vaporizer Vuse ePod 2.
According to a company statement, Vuse is currently the No. 1 brand in the world in the vapor class in value share (based on the total value of retail sales in the vapor class in the US, Canada, France, Britain and Germany , covering about 77% of the net turnover of the international market of closed type vaporizers). Achieving this leading position in the international market of evaporation, is an important milestone for the transformation of BAT and strengthens the continuous and strong dynamic presence of the Group in the New Product Categories worldwide. In Greece, Vuse ePen 3 was named “Product of the Year 2021”, while recently it became the first brand of BAT with carbon neutral in the world.
At the same time, the company, due to the significant demand for its products, is expanding, along with the development of kiosks and mini-markets, to new sales channels for the glo tobacco heating product and the Vuse vaporizer, helping to support thousands of employees. in retail. The company has already entered into cooperation agreements with over 200 new stores with alternative smoking products throughout Greece.
The President and CEO of British American Tobacco Hellas, Mr. Vitalii Kochenko, said: “BAT continues its dynamic presence in the Greek market with the Vuse ePod 2, offering adult smokers another alternative with potentially reduced risk. At the same time, the company continues its strong support in the traditional retail, kiosks and mini markets, throughout Greece and at the same time expands to new points of sale, dynamically strengthening the effort to recover the commercial activity and economy that has been so affected by the pandemic. »


Latest News

Demand for Short Term Rentals in Greece Surges Ahead of Easter
Among the most popular Easter destinations from Good Friday to Easter Monday are Corfu, Hydra, the Peloponnese, Ioannina, Patmos, Loutra Edipsou, Kavala, Thassos, and Pelion

Opposition Reacts Strongly to Greek Government Reshuffle
PASOK's spokesperson, Kostas Tsoukalas, characterized the reshuffle as a clear indication of Mitsotakis' "strategic deadlock."

Greece’s Economy Awaits Moody’s Verdict on Investment-Grade Rating
The stock market has reflected strong performance, with the general index showing resilience and a lack of inward-looking caution.

Greek PM Reshuffles Cabinet after No-Confidence Vote
The most notable changes in the Greek cabinet reshuffle include Kostis Hatzidakis being appointed Deputy Prime Minister and Kyriakos Pierrakakis taking over as Minister of National Economy and Finance.

Mitsotakis: Greece-Israel Strategic Ties Increase Stability in East Med
Greek Prime Minister Kyriakos Mitsotakis made the statement in welcoming Israeli Foreign Minister Gideon Sa'ar to his office on Thursday

Conference Tourism in Greece Targets €6-7BLN
Currently, the Greek conference tourism generates €2 billion in revenue, ranking 47th globally in terms of total turnover in the international conference industry

Greece 2nd Last in Employment Prospects in EU: ManpowerGroup Report
Contrary to the global average, Greece’s employment prospects are strongest in the consumer goods and services sector

Greece Returns to Markets Reopening 15- and 30-Year Bonds
Pricing of the new bonds is expected to be finalized today, March 13, with settlement anticipated on March 20

Research in Greece : Wasted Talent, Missed Opportunities
The symposium made one thing clear: Greece possesses the intellectual capital to compete globally, but without decisive policy reforms, its research potential will continue to be squandered.

Greek Education Ministry to Launch Free Audiobook App eVivlio
The eVivlio app offers free access to audiobooks by Greek and international authors, narrated by well-known actors.