BAT Hellas – New investments in Greece

British American Tobacco strengthens its investments in the Greek economy with a focus on technology and innovation. The choice of Greece as a strategic market for investments in products with potentially reduced risk is confirmed with the entry of the vaporizer Vuse ePod 2.

According to a company statement, Vuse is currently the No. 1 brand in the world in the vapor class in value share (based on the total value of retail sales in the vapor class in the US, Canada, France, Britain and Germany , covering about 77% of the net turnover of the international market of closed type vaporizers). Achieving this leading position in the international market of evaporation, is an important milestone for the transformation of BAT and strengthens the continuous and strong dynamic presence of the Group in the New Product Categories worldwide. In Greece, Vuse ePen 3 was named “Product of the Year 2021”, while recently it became the first brand of BAT with carbon neutral in the world.

At the same time, the company, due to the significant demand for its products, is expanding, along with the development of kiosks and mini-markets, to new sales channels for the glo tobacco heating product and the Vuse vaporizer, helping to support thousands of employees. in retail. The company has already entered into cooperation agreements with over 200 new stores with alternative smoking products throughout Greece.

The President and CEO of British American Tobacco Hellas, Mr. Vitalii Kochenko, said: “BAT continues its dynamic presence in the Greek market with the Vuse ePod 2, offering adult smokers another alternative with potentially reduced risk. At the same time, the company continues its strong support in the traditional retail, kiosks and mini markets, throughout Greece and at the same time expands to new points of sale, dynamically strengthening the effort to recover the commercial activity and economy that has been so affected by the pandemic. »