Chitos SA announced its cooperation with the French Danone Waters, which is one of the largest bottled water companies in the world.
This is a strategic cooperation concerning the domestic market, with Chitos undertaking the exclusive distribution, merchandising and marketing of Evian and Ferrarelle products, from January 1, 2022.
It is worth noting that Evian is the number one premium brand of bottled natural mineral water from the French Alps, worldwide, while Ferrarelle is the top brand of carbonated natural mineral water in the Italian market.
For the first time, Evian carbonated water in a 750ml glass bottle and Ferrarelle 750ml carbonated water are launched on the Greek market. The product range also includes the fast-moving Evian codes, in PET and rPET bottles for the hot market (supermarket, etc.).
According to the company’s announcement, “the addition of Evian and Ferrarelle, water-partners of the official Michelin Guide, to the product portfolio of Chitos, particularly strengthens its position in the domestic premium HORECA market”.
It is noted that the agreement between the two sides was made by direct assignment, “a fact that proves the scope of the company’s reliability and the relationship of trust that it has built in its long course, in the Greek and international market.”
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