The significant investments, the increase of sales and exports but also the new products in the ice cream category of Kri Kri for 2022 were among other things in the focus of the annual Ice Cream Conference of the Greek dairy industry. This year, due to circumstances, the conference was held for the second consecutive time online and it was attended, as every year, by Kri Kri associates and representatives from all over Greece and abroad.
According to the data presented during the Digital Conference, in 2021 Kri Kri marked a significant growth, while last year Kri Kri was the second best-selling ice cream brand in Greece (MarketTrack Nielsen, 12/2021) .
For 2022, Kri Kri, the only Greek ice cream company (nationwide distribution), holds great pleasant surprises and innovations in its yellow refrigerators. More specifically, the Master ice cream bars, with the new Master Rich series, with large enjoyable pieces, both in the coating and inside the ice cream, which were launched last year, are strengthened even more. Two new delicious flavors will appear in the yellow refrigerators: Pralines & Choco and Ruby choco & strawberries. The Master Rich family is also enriched by the new cups, individual and medium, in two rich flavors, ruby choco & vanilla (in a package of 180ml) and cookies & cream (in a package of 180 and 500ml).
Also, the favorite Rodeo cone brand is enhanced with the favorite Caramel flavor, while the sticks are enriched with a flavor for all tastes, vanilla-strawberry under the new Hi-Fi brand. Finally, Strawberry Cheesecake, 1.5lt, is added to the family pack of Heartmade ice cream.
In the context of the Digital Ice Cream Conference, the President and CEO of Kri Kri, Panagiotis Tsinavos, stated characteristically: “In 2021, despite the difficulties caused by the pandemic and the energy crisis, we did not stop listening to the needs of society and society. We have managed for another year to complete significant investments with multiple benefits, such as the Biogas and Cogeneration Station, and we continue dynamically. “Together for overcoming”, as is our main message, so that 2022 will be a year full of positive challenges that will help us to exceed our limits once again “.
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