
Low consumption, increased operating costs, uncertainty and impending (new) price increases are foreseen for the wider hospitality and catering sector (HORECA), with professional employees forming an Alliance to advance their common demands.
Empty tables and price increases
One in two entrepreneurs of the restaurant industry is preparing to proceed with increases, said the president of the Panhellenic Federation of Restaurants and Related Professions (POESE) Mr. George Kavvathas, revealing the data of the new semi-annual report of Institute of Small Enterprises of GSEVEE.
“The data show that in the second half of 2021, energy costs doubled and raw material costs increased by 44%,” he said. In the past, the vast majority of catering entrepreneurs have kept prices down, Mr. Kavvathas pointed out, as “on empty tables you can not proceed with increases”, however this can not continue.
In terms of consumption, the president of POESE told the OT that since the beginning of the year the reduction is 40-50%, while the daily revenue of stores falls by up to 80%. He added that the lost turnover can not be replaced, emphasizing that now there is a direct question of business survival.
How much will the prices in hotels increase
The data from the tourism sector are also worrying, although “nothing has been lost”, as the president of the Panhellenic Hoteliers Federation (POX), Mr. Grigoris Tassios, said during yesterday’s press conference for the presentation of the “I Support HORECA” Alliance.
At the moment, bookings in Greek hotels have been reduced by one tenth due to the war in Ukraine, with the exception of the British who do not seem to be afraid of anything, said the president of POX.
Price increases are imminent in the case of hotels especially in individual bookings, as the prices for organized bookings from last year have not changed.
Mr. Tassios even said that the increases should be kept to a single-digit percentage, even if high, because Greek tourism will be in danger of losing out on the recovery of the Turkish market. For the time being, he did not estimate that an average increase of 5 to 6% is in the pipeline for organized contracts.
The financial footprint of the industry
The catering and hospitality sectors (HORECA) are the most dynamic sector of the Greek economy. According to the analysis and estimates of Foundation for Economic & Industrial Research – IOBE for 2021 – based on the data of the National Accounts – the sectors collectively contribute 9.8 billion euros worth of Value Added , which corresponds to more than 5.5% of the country’s GDP, while 112,000 companies operating in the sector generate approximately 552,000 direct jobs, which correspond to 11.9% of employment in Greece. Catering and hospitality account for 3.6 billion euros in salaries and contributions, as well as taxes amounting to 1.181 billion euros, an amount that corresponds to 2.5% of the state tax revenues. During the multi-year economic crisis, the HORECA sector decisively supported the Greek economy and employment. However, today it is facing unprecedented shocks due to the energy crisis, the long-term lockdown and other measures to deal with the Covid-19 pandemic.
The members of the Alliance
The Alliance includes the Panhellenic Federation of Hoteliers (POX), the Panhellenic Federation of Restaurants & Related Professions (POESE), the Association of Alcoholic Beverage Companies (ENEAP), the Association of Greek Producers of Spirits and Alcoholic Beverages, Greek Bartenders Association and the Athens Bar Show.
Alliance suggestions
With the main aim of promoting the systematic dialogue at national level, the allied bodies proceeded to the drafting of a Charter of Common Positions and Commitments for the Sustainable Development of the wider hospitality and catering sector in Greece.
Through the Charter, the Alliance proposes:
1. Restoration – reduction of VAT on accommodation to 6% – as was the case until 2015 – or otherwise harmonization with the average of EU countries, with the aim of strengthening competitiveness. Indicatively, the VAT on accommodation in Cyprus amounts to 9%, in Portugal to 6%, to Spain to 10%, to Italy to 10% and to Turkey to 8%.
2. Reduction of VAT on catering to 6% in order, among other things, to reduce the negative effects of inflation and the particularly high costs caused mainly by the excessive increase in energy prices.
3. Adjustment of the Excise Tax of alcoholic beverages in the EU average, taking a closer look at the relationship between taxation and the income of Greek citizens, as well as in response to a) the wave of price increases and b) tax evasion and illegal trade reinforced by high taxation. Today, the Excise Tax rate is the highest in the EU, in relation to per capita income.
4. Providing compensatory measures to catering and hotel businesses against the effects of pandemic measures e.g. extension in the repayment of repayable advances for one semester and subsidy of employer contributions for restaurants for the semester for the semester 11-2021 to 4-2022 with a scale according to the drop in turnover in relation to 2019-2020.
5. Immediate issuance of invitations for the financial programs that have already been announced and aim at adapting our companies to the requirements of the new environmental legislation (“Save” program, etc.).
6. Consolidation of competition in accommodation. Adoption of a legal framework that will set specific rules in relation to the operation of short-term rental and provision of obligations similar to those applicable to legal tourist accommodation. Identifying illegal accommodation and enforcing the penalties provided.


Latest News

Greece Faces Renewed Fears of Water Crisis Ahead of Summer 2025
Following a prolonged drought that began in 2024, fears of a water crisis highlight the urgent need for infrastructure improvements

Harvard, Yale, Columbia, and More Seek Collaboration with Greek Unis
Greece's former Minister of Education Kyriakos Pierrakakis announces an €82 million funding boost to support the partnerships

Greek Government Reshuffle Brings in More Young Technocrats
Greek PM Mitsotakis has brought in younger leaders and technocrats in a bid to accelerate the government's efforts at modernization and efficiency, according to New Democracy insiders

Greece’s New Government Members Sworn in at Presidential Mansion
Greece's new government members were sworn in on Saturday morning and head straight to work through the first meeting of the new cabinet.

Moody’s Upgrades Greece to Investment Grade, Ending Crisis Era
The rating agency raised Greece’s long-term credit rating to Baa3 from Ba1, with a stable outlook.

EFET on World Consumer Day: Humanity Faces New Challenges
This year’s message emphasizes the need for a transition to sustainable lifestyles while safeguarding consumers’ legally recognized rights. This means ensuring access to essential goods such as food and energy, as well as health and safety.

Athens Hotels Lead Europe in Value Growth for Third Year
Over the entire period from 2015 to 2024, the average annual increase in hotel value was 6.1%.

Unemployment Rate in Greece Down 8.9% in January: IOBE
The unemployment rate in Greece recorded a further decline in January 2025, reaching 8.9%, according to the latest Foundation for Economic & Industrial Research (IOBE) report.

Demand for Short Term Rentals in Greece Surges Ahead of Easter
Among the most popular Easter destinations from Good Friday to Easter Monday are Corfu, Hydra, the Peloponnese, Ioannina, Patmos, Loutra Edipsou, Kavala, Thassos, and Pelion

Opposition Reacts Strongly to Greek Government Reshuffle
PASOK's spokesperson, Kostas Tsoukalas, characterized the reshuffle as a clear indication of Mitsotakis' "strategic deadlock."