With the IQOS VEEV vaporizer, Papastratos is entering the vaporization market, accelerating, as it is pointed out in a relevant announcement, its journey for a future without cigarettes. The company had committed to investing in the category of innovative (non-combustible) products, as alternatives to cigarettes, with the goal that by 2023 75% of its net income will come from them.
The IQOS VEEV was designed in Switzerland and its production required, according to the company, more than six years of thorough scientific research and development. It is a “closed type” vaporizer, in which the refill fluid circulates in pre-filled, closed capsules.
On the occasion of the launch of IQOS VEEV in the Greek market, the General Manager of Marketing & Digital, Ms. Konstantina Psarrakou, said: “As we have proven in practice, our primary goal is to continue to expand our portfolio of non-combustible products, from different categories, which will offer a range of options in new technologies, taste and price for those smokers who do not quit smoking. In this way we will accelerate the achievement of a world without cigarettes
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