
This year, the total turnover of organized food retail decreased by 5.4% in the week before Easter (24/04/22), compared to the same period last year (2/5/21). This is according to a NielsenIQ study, according to which all major product categories showed negative trends, while the most intense were those of the bazaar products whose turnover decreased by 13.5%, as well as the products for the care of the household, which had losses of 10.7%.
In any case, however, it is pointed out that despite the negative growth rates, the total market turnover is significantly enhanced compared to the pro-covid era, ie by 12.8%.
Rise outside large urban centers
At the level of geographical areas, the urban centers of Athens and Thessaloniki recorded the most negative trends, with the percentages of falling turnover reaching 12.7% and 11.1% respectively, as well as after two consecutive years with lockdowns and restrictions on travel, consumers seem to have chosen to spend Easter in rural areas. This fact explains the significant growth, recorded by sales in the region of Central Greece by 9.3%, but also in the Peloponnese by 11.4%.
Fall in lamb prices
In the fresh and bulk products, for which NielsenIQ now has data at the category level, the drop in total turnover was also reflected in the meat category, which usually does very well due to Easter Sunday, with sales recording an overall decrease of -1.7%.
Lamb meat, as a whole, fell by -3.4%, and more specifically, lamb by -2.6% and goat by -5.7%, while adult sheep were the surprise, with increased sales by 52.4%, however with a small share in the sales of the meat category as a whole.
What emerges from the study of the trends of the sub-categories is that the consumer this year probably preferred to replace the spear with other meat products, whose sales increased by 4.7%, while at the same time the increase in sales of beef was a result of the increase. of its price and not of sales volume, since it moved yes positively in turnover, to + 8.3%, but was down in volume by -4.6%.
Poultry gained ground
Finally, for the other categories of fresh-bulk products, there was an upward trend for poultry and chicken, which recorded higher sales by 5.5% and 5.7% respectively, while vegetables remained at the same level as last year, for which a marginally increased trend was recorded at + 0.6%, with tomatoes (+ 11.6%), cucumbers (+ 17.2%), but also lettuce (+ 33.2%) keeping down, due to price increases, the total turnover of vegetables.


Latest News

Metropolitan Ioannis of Korce New Archbishop of Albania
Following the announcement of the election, church bells rang joyfully in Orthodox churches across Albania

Greece Faces Renewed Fears of Water Crisis Ahead of Summer 2025
Following a prolonged drought that began in 2024, fears of a water crisis highlight the urgent need for infrastructure improvements

Harvard, Yale, Columbia, and More Seek Collaboration with Greek Unis
Greece's former Minister of Education Kyriakos Pierrakakis announces an €82 million funding boost to support the partnerships

Greek Government Reshuffle Brings in More Young Technocrats
Greek PM Mitsotakis has brought in younger leaders and technocrats in a bid to accelerate the government's efforts at modernization and efficiency, according to New Democracy insiders

Greece’s New Government Members Sworn in at Presidential Mansion
Greece's new government members were sworn in on Saturday morning and head straight to work through the first meeting of the new cabinet.

Moody’s Upgrades Greece to Investment Grade, Ending Crisis Era
The rating agency raised Greece’s long-term credit rating to Baa3 from Ba1, with a stable outlook.

EFET on World Consumer Day: Humanity Faces New Challenges
This year’s message emphasizes the need for a transition to sustainable lifestyles while safeguarding consumers’ legally recognized rights. This means ensuring access to essential goods such as food and energy, as well as health and safety.

Athens Hotels Lead Europe in Value Growth for Third Year
Over the entire period from 2015 to 2024, the average annual increase in hotel value was 6.1%.

Unemployment Rate in Greece Down 8.9% in January: IOBE
The unemployment rate in Greece recorded a further decline in January 2025, reaching 8.9%, according to the latest Foundation for Economic & Industrial Research (IOBE) report.

Demand for Short Term Rentals in Greece Surges Ahead of Easter
Among the most popular Easter destinations from Good Friday to Easter Monday are Corfu, Hydra, the Peloponnese, Ioannina, Patmos, Loutra Edipsou, Kavala, Thassos, and Pelion