The achievement of a shareholding strategy with the investment capital SouthBridge Europe Mezzanine II SICAR, is announced by WebHotelier and primalRES.
WebHotelier, a leading provider of complete solutions for hoteliers, equips more than 8,000 partner accommodations in Greece, Cyprus and 50 other countries with a range of innovative tools and automation to increase online bookings, maximize sales and profitability .
PrimalRES is the heart of the electronic distribution network for more than 5,000 tourist accommodation, offering sophisticated and at the same time easy-to-use channel management functions for the most efficient management of their online sales and the most effective implementation of their strategy through a central platform, combining technology with providing a high level of support and advice.
SouthBridge Europe Mezzanine II SICAR is an investment fund supported by the European Investment Fund (EIF), the European Bank for Reconstruction and Development (EBRD) and the Hellenic Development Investment Bank (EATE).
SouthBridge’s investment in WebHotelier and primalRES aims at creating an integrated and innovative ecosystem of technological solutions for the global tourism industry through the further development of existing applications as well as the integration of new, but also the adoption of an innovative and innovative to provide support services for cooperating tourist accommodation.
After 20 years of uninterrupted presence in the field of tourism software, the co-founder of WebHotelier and one of the pioneers in the industry, Mr. Victor Matsas, leaves the company, transferring his shares, and takes on the role of special advisor to SouthBridge for future investments in the boroader global tourism sector.
SouthBridge Legal Advisor for the transaction was Koutalidis Law Firm.
Latest News
Foreign-Owned Businesses in Greece Thrive in Trade and Services
Despite government efforts to attract foreign investment, only 0.6% of all businesses across Greece are foreign-owned.
41st Athens Marathon- Traffic Regulations in Athens from Thursday to Sunday
Traffic regulations will be implemented gradually, starting from Thursday, as part of the 41st Athens Marathon.
Greek Households Most Pessimistic in Europe: IOBE Report
Over six in ten (65%) of households said that their financial situation worsened over the past year
JP Morgan Remains ‘Bullish’ on Greek Banks
JP Morgan reiterated its analysis of DTCs, prompted by Piraeus Bank’s plan to accelerate their amortization
Source of Wealth Declarations for Greek Public Officials Made Easier
Source of wealth declarations are designed to improve transparency and prevent corruption among Greece's public officials. Yet 98% of Greeks still believe corruption is widespread in the country, according to Eurobarometer.
Greece’s Labor Market Slack Among Highest in EU
Greece ranks 4th in EU for labor market slack, mostly due to high unemployment levels, and has widest gender gap in the EU.
Livestock Crisis Threatens Greek Feta
Feta in particular, is Greece’s primary dairy export, with 65% of production going abroad.
Moldova’s Sandu Wins Second Term amid Meddling Claims
According to the Central Election Commission, with 98% of votes counted, Maia Sandu led with 54.35% to Alexandr Stoianoglo’s 45.65%
Attica Wins ‘Best Greek Hospitality Region’ at 2024 Awards
The Greek Hospitality Awards, now in their tenth year, are one of the premier tourism industry events at the European level
Greece Takes Command of EU’s Operation ASPIDES in Red Sea
The defense minister also visited the Greek frigate Spetsai, which is participating in Operation ASPIDES, while in the port of Djibouti