Hilton returns to Rhodes after more than ten years through a new collaboration with SWOT Hospitality and the Lindian Village located near the Acropolis of Lindos.
According to information available to ot.gr, if the discussions are successful – which is considered a certainty – from the end of August, Lindian Village will come under the umbrella of Curio Collection, a luxury chain of the Hilton Group.
Hilton launched the Curio Collection in 2014 and now the brand has more than 100 hotels and resorts in 35 countries and destinations, and as Patrick Fitzgibbon, Hilton’s senior vice president of development, Europe, Middle East and Africa, said recently, the Curio Collection of Hilton is one of the fastest growing brands in Europe.
Hilton is back
Hilton returns via SWOT to the emerald island and one of the most popular destinations in the world, after 11 years, when the partnership with the later Sheraton Rhodes was terminated.
It is recalled that Lindian Village was purchased in February of this year by London-based Zetland Capital Partners LLP, which in turn commissioned SWOT Hospitality to manage it.
Zetland Capital Partners’ newly acquired seaside resort which previously belonged to the Svyriadis family, consists of 188 luxurious rooms and suites, and has direct access to a private beach. The primary objective of Zetland Capital Partners’ collaboration with SWOT was, as announced, the implementation of a dynamic program of renovation and upgrading of the resort’s facilities, its integration into the potential of an internationally recognized hotel brand and its emergence as a leading travel destination.
This goal seems to have been achieved, with the inclusion of Lindian Village in the international umbrella of Curio Collection which has a presence in 35 countries and in Greece is already in Santorini with Sea Breeze Santorini Beach Resort, Curio Collection by Hilton and in Crete with The Royal Senses Resort & Spa Crete, Curio Collection by Hilton, while another Curio will open in 2024 in Kifissia (formerly Pentelikon).
SWOT Hospitality, through this important collaboration with Hilton, continues the implementation of its strategy, which concerns collaborations with large international chains for the development of new hotel projects in our country and the wider region.
SWOT was founded in May 2013 and is a Hotel Management company based in Athens. Specializing in the management and development of tourist properties, tourism investments, Sales & Marketing and consulting services.
SWOT’s strategy
SWOT’s development strategy is based on five axes according to statements by Mr. Stelios Koutsivitis, president and one of the main shareholders of the company:
-Creation of a Hotel Management platform with international brands
-Trusted partner for Institutional, International and Local Investors, Real Estate Developers and Private Equity Funds investing in Tourism
-Participation in investments in collaboration with institutional investors, keeping minority percentages for itself
-Lease of branded hotels
-Expansion outside of Greece, focusing on the wider region of Southeast Europe.
Speaking recently about SWOT’s DNA, Mr. Panos X. Konstantinidis, the company’s managing director, noted that it seeks cooperation with hotels that feature modern aesthetics and architecture, plcing special emphasis on the development of the F&B sector with an extroverted concept implementation and a focus on lifestyle, while offering a wide PR program at local and international top Media, for the managed hotel .
Key shareholders of SWOT Hospitality are George Konstantinidis: CEO of REDS S.A. of the ELLAKTOR Group, Stelios Koutsivitis, President of SWOT, with significant experience in the investment and management of tourist properties in Greece and Southeast Europe, Panos Konstantinidis, CEO who has participated in the SWOT Hospitality scheme since 2018 and Nikos N. Konstantinidis, Managing Partner with significant experience in operational, financial and strategic consulting in the tourism industry.
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