Mercedes-Benz Hellas announced the signing of an agreement for the transfer of all the shares of the Greek company to the Swiss Emil Frey Group.
According to the relevant announcement “the change of ownership will allow Mercedes-Benz Hellas to continue the business operation of Mercedes-Benz and Smart Passenger and Light Commercial Vehicles, Mercedes-Benz and Fuso Trucks as well as Mercedes Buses -Benz and Setra in Greece, under one business roof, since the former Daimler AG group has been split since December 2021 into two independent Groups (Mercedes-Benz Group AG and Daimler Truck Holding AG)”.
As is emphasized that with the Emil Frey Group, Mercedes-Benz Hellas finds an experienced and reliable new shareholder, who is a long-term partner of Mercedes-Benz AG, with extensive experience in the Sale and Repair of Mercedes-Benz vehicles in many European markets.
The change in the ownership regime of Mercedes-Benz Greece ensures the uninterrupted provision of Sales and Technical service services for its customers, in the same venues it has always had.
New growth prospects in the Greek car market
Mercedes-Benz Hellas, as the newest member of the Emil Frey Group, which for many years has been the largest vehicle distribution network in Europe with over 620,000 car sales in 2021, is entering a new trajectory in the Greek car market from the Q1 2023 and plans to further strengthen its competitive position at a time when the automotive industry is transforming. To ensure a smooth transition to the new regime, the change of ownership will be completed in the first quarter of 2023.
In addition, the company notes, Mercedes-Benz’s commitment to offering excellent customer experience, which combined with the brand’s top products and services, has distinguished Mercedes-Benz as one of the most valuable and most admired commercial brands in Greece. The brand’s customers will continue to enjoy the same excellent Mercedes-Benz sales and technical service at all existing locations as the company will transfer all existing Authorized Dealer & Repair contracts and all of its staff.
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