OT at TIF: Innovative tool of the Media Department of Thessaloniki U. at the service of media

An innovative tool that can help journalists to capture their work was developed by the Journalism and Media department of the Aristotle University of Thessaloniki.

As the deputy professor of the university, Nikos Panagiotou, said, speaking to NEA newspaper and ot.gr journalist Christos Kolonas at the 86th Thessaloniki International Fair, the Exhibition is a good opportunity for the university to highlight its creative side which is often overshadowed by the presentation of unpleasant news that does injustice to his work and his people.

This year, the Department of Journalism and Media is presenting at the Academia stands this innovative tool, which was originally funded by Google and now by the Western Macedonia Region.

It is, as Mr. Panagiotou explained, a tool that can help journalists or journalistic organizations to monitor the progress of their work and highlight the aspects that the journalist needs to know in order to improve their work. It is mainly aimed at digital media, but it can very easily be adapted to other organizations besides journalistic ones, he pointed out.

As he said, it was developed through a large survey with mass media and journalists in the context of which their needs and requests were recorded and it comes to help journalists to be alert and monitor the progress of their publication. For example, how many people read it, where it was watched from, if they shared it, how long they stayed in the publication and thus direct their work accordingly.

In fact, according to Mr. Panagiotou, all public relations organizations will have access to the application in the next period, with one subscription.