Adeo Group chain, a world leader in home improvement, has chosen Ellinikon and Heraklion, Crete, for two new large Leroy Merlin outlets covering over 5,000 sq.m. each.
At the same time, the potential of the physical stores will be enriched with a new brand, Naterial by Leroy Merlin, which focuses on the exclusive distribution of garden items (garden furniture, barbecues, pergolas, etc.).
This is one of the specialized store concepts that the Adeo group has and it which already debuted in Spain in June 2021 where two stores already operate. This summer the concept was also extended to Portugal
In Greece, a Naterial store, covering about 1,400 sq.m., will open in Attica in 2023.
The strategic expansion of the chain also includes smaller, more flexible, points of sale in the periphery as well as in Greek urban centers, while it also plans partnerships with local players, primarily at the wholesale level.
Setting foot in Ellinikon and creating a marketplace
According to information, the new Leroy Merlin store in Ellinikon will be hosted in the retail park of Trade Estates AEEAP, a subsidiary of the Fourlis group.
As far as the retail park in Ellinikon is concerned, it is a 55 million euro investment with a total area of 44,000 sq.m., of which 14,000 sq.m. will be leased by Fourlis group companies. In particular, a large IKEA and an Intersport store will also be included.
With Leroy Merlin aspiring to transform from a retail store, to a leader in the Physical and Digital platform of Home Improvement, as stated by the company’s general manager for Greece and Cyprus, Olivier Arduin, it is preparing for the launch of the marketplace which will host complementary products to its own lines, such as electrical appliances and furniture.
Two new dark stores and logistics covering 35,000 sq.m.
At the same time, the management of Leroy Merlin announced the dynamic expansion of the company in the storage areas in order to cover the last mile.
This is an investment of 700,000 euros and concerns the lease of two distribution centers (dark stores) in Athens and Thessaloniki respectively, which will serve both the supply of the stores and e-shop orders.
In Athens, the new 7,600 sq.m. distribution center is located in the area of Agios Ioannis in Rentis and will start operating from next December, while the one in Thessaloniki will start operating at the beginning of 2023.
Through the dark stores, the goal is to serve customers in mainland Greece within 24 hours and professionals within four hours in Attica and Thessaloniki. A third distribution center is expected to be established in Nicosia at the end of 2024.
In addition, the chain is proceeding with the planning of a new 35,000 sq.m. logistics center in the region of western Attica.
With a market share of 8%-9% for DIY products, Leroy Merlin has 7 physical stores in Greece and 1 in Cyprus and employs 1,300 persons.
Its turnover for 2022 is estimated at 191 million euros.
στο Google News και μάθετε πρώτοι όλες τις ειδήσειςLatest News
Vardis Vardinogiannis: ‘On a Ship’s Bridge You Always Look Forward’
Ten milestones in the half century since the creation of Motor Oil Group, as described by Vardis Vardinogiannis, who passed away on Tuesday at the age of 91
DBRS Says Greek Banks ‘Shielded’ from ECB Rate Cuts
The agency explains that fund disbursements through the banking sector will help offset pressures anticipated on interest margins beginning in 2025, due to expected rate cuts by the European Central Bank (ECB).
Meta Cuts Facebook and Instagram Subscription Fees by 40%
The social media giant also revealed that it will continue to offer free access to Facebook and Instagram for EU users, provided they agree to see ads based on a limited set of user data.
Skyrocketing Use of Debit, Credit Cards
The total value of the transactions conducted with debit and credit cards in the country in the first half of 2024 rose 2% on the corresponding period of 2023
JP Morgan Revised Greece Outlook to ‘Overweight’
The investment bank notes that Greece is showing the strongest GDP growth in the Eurozone. Additionally, efforts to clear up bank balance sheets are anticipated to yield increased capital returns.
Vardis I. Vardinogiannis, Greek Tycoon and Shipping Magnate, Dies at 91
In 1990, Vardinogiannis was targeted in an attack which involved three rockets fired at his vehicle by the terrorist organization 17 November.
Kudos for Greek Sheep’s Milk Cheeses
Graviera is the Greek version of the Swiss gruyère, and is generally considered the second most popular cheese made in the country after feta
EIB Survey: Greeks Rank Climate Change as Top Concern After Cost of Living
Specifically, 98% of the Greeks surveyed stated that the country must to adapt to climate change, with 60% saying that priority should be given to these adjustment measures
Trump Tells Putin not to Escalate Ukraine War during Phone Convo
Meanwhile, President Joe Biden, is preparing to lobby Trump against abandoning U.S. support for Kyiv
Former Thessaloniki Mayor Yiannis Boutaris Dies at 82
Boutaris entered politics in 2010, serving as the 60th mayor of Thessaloniki for two consecutive terms until 2019, becoming a transformative figure with his progressive policies.
