Kri Kri dairy expands its Asia presence with Greek Frozen Yogurt

Greek dairy industry Kri Kri has set course for other markets in Asia, after Korea where it is now growing dynamically, and Italy and the largest markets of Central Europe where its Greek Frozen Yogurt received a warm reception. Now, Kri Kri is charting a course for markets that the company considers of strategic importance, such as Japan, Taiwan, China, and Singapore. As for the Middle East, it seeks further growth in markets such as: Israel, United Arab Emirates, Saudi Arabia.

In Paris

The company participated in the “Sial 2022 International Food and Beverage Exhibition” held in Paris on October 15 – 19, with the aim of expanding and strengthening its presence in the global market.

Kri Kri exports to more than 40 countries in Europe, the Middle East and Asia. During the Exhibition, company executives made more than 100 contacts with executives, with Super Spoon High Protein and Greek Frozen Yogurt being the focus of discussions.

Double digit growth in 2022

In 2022, Kri Kri’s Greek yogurt achieved a high double-digit growth in terms of sales volume, since, in addition to its consolidation in Italy, England, Germany, Belgium, Austria, it dynamically spread to more and more markets both in Central Europe and in Scandinavia and the Balkans.

Its Super Spoon High Protein product is the tip of the spear of its promotional spear as it fully responds to international consumer trends for delicious taste combined with functional benefits.

Growth is also brisk in ice cream, led by the Greek Frozen Yogurt category. Authenticity and unique taste is Kri Kri’s competitive advantage in this category, as it is the only company in the world that uses its own authentic Greek strained yogurt in the production of Greek Frozen Yogurt, in a variety of flavors and formats.

Cashing-in in Italy

In 2020, Kri Kri launched Greek Frozen Yogurt codes for the first time in Italy, in 320g cups, found on the shelves of major retailers. Success was immediate as sales exceeded 1 million units in the first year (amidst the covid-19 pandemic). Since then, growth has continued in leaps and bounds, with new codes. For 2021, Kri Kri (Brand + Private Label) volume market share in Italy’s Frozen Yogurt market exceeded 30% (Nielsen 2021), on track to triple sales volume in 2022.