
“Greece is one of the last European frontiers for real estate. Less than 1% of hotels have international brands. The percentage is very low”, emphasized Mr. Elie Milky, Vice President Development, Radisson Hotel Group, speaking in the context of the 23rd Prodexpo, in a discussion on “how good it is to have international hotel brands in Greece”.
Mr. Milky added that southern Europe hoteliers do not easily want to cooperate with international brands, even though they create added value, but younger hoteliers see the benefits that an international brand can offer. He also clarified that a brand name dows not necessarily connote luxury, but could be for all sorts of customer budgets.

From left: Sonia Melegou, Partner, Real Estate, Tourism, Zepos & Yannopoulos, Elie Milky, Vice President Development, Radisson Hotel Group, Nikos Chantzos, Founder & MD, Hotellect Consultant, Marriott International, Leon Avigad, Founder & Co-Owner, Brown Hotels
Nikos Chantzos: We returned to Greece because there are opportunities
Following Mr. Nikos Chantzos, Founder & MD, Hotellect Consultant, Marriott International noted that his firm was one of the first big hotel brands to come to Greece, and grew by much up to the covid outbreak, and returned to Greece because of available opportunities. He also referred to the tour operators, noting that theirs is not as safe a practice as once thought, as was proven with the collapse of Thomas Cook. Now, after quite successful partnerships such as Moxi in Patras and Athens, there is a shift towards international brands.
Leon Avigad: In Greece you have everything
Last placed Mr. Leon Avigad, Founder & Co-Owner, Brown Hotels noted that his firm started out of love for Greece and then it became a business choice, banking on the many similarities between Israelis and Greeks. His firm’s strategy is to own the hotels they operate.
Brown Hotels does not seek out prime areas, being more interested in the wider area of Omonia as it has opportunities, lower prices compared to Syntagma for example, and it is an area that is 10 minutes from the center. Mr. Avigad also lauded Greece’s good weather, stable government, and controlled bureaucracy.
He concluded his presentation by referring to the time span of a hotel’s commitment to a brand, saying that 20 years is a long time. This coercion and long time limit does not help hoteliers approach big brands.


Latest News

IMF: US Tariffs Shake Global Economy, Outlook Downbeat
IMF slashes global growth forecast to 2.8% as U.S. tariffs create uncertainty and ‘negative supply shock

First Step Towards New Audiovisual Industry Hub in Drama
The project is set to contribute to the further development of Greece’s film industry and establish Drama as an audiovisual hub in the region

Airbnb Greece – Initial CoS Ruling Deems Tax Circular Unlawful
The case reached the Council of State following annulment applications filed by the Panhellenic Federation of Property Owners (POMIDA)

Mitsotakis Unveils €1 Billion Plan for Housing, Pensioners, Public investments
Greek Prime Minister Kyriakos Mitsotakis has announced a new set of economic support measures, worth 1 billion euros, aiming to provide financial relief to citizens.

Alter Ego Ventures Invests in Pioneering Gaming Company ‘Couch Heroes’
Alter Ego Ventures' participation in the share capital of Couch Heroes marks yet another investment by the Alter Ego Media Group in innovative companies with a focus on technology.

Corruption Still Plagues Greece’s Driving Tests
While traffic accidents continue to claim lives on Greek roads daily, irregularities and under-the-table dealings in the training and testing of new drivers remain disturbingly widespread

Pope Francis Died of Stroke and Heart Failure Vatican Confirms
As news of the official cause of death spread, tributes poured in from across the globe. The 1.4 billion-member Catholic Church is united in grief, remembering a pope who championed inclusion, justice, and compassion

Increase in Both Museum Visits, Revenues for 2024
As expected, the Acropolis was the top archeological site in the country, followed by Sounion, Mycenae, the ancient theater of Epidaurus, and Vergina in northern Greece

Where Greece’s Tourists Come From: A Look at 2025’s Top Visitor Markets
The United Kingdom continues to hold the top spot as the largest source of incoming tourism, with 5.6 million seats booked for Greece this summer — up 2.2% from last year. This accounts for 20% of all international air traffic to Greece

Pope Francis: A Pontiff Who Reshaped the Papacy and Sparked a Global Conversation
His first words from the balcony of St. Peter’s Basilica—“Brothers and sisters, good evening”—set the tone for a pontificate that would challenge norms, favor mercy over dogma, and bring the papacy closer to the people.