Small tourist accommodations claim an upgraded role in the next day of Greek tourism, with three new actions and with innovative digital solutions, as demonstrated by the integrated strategy of SETKE (Confederation of Tourist Accommodation Entrepreneurs of Greece) presented at Xenia 2022.
In the context of a “round table” on the subject co-organized by the Confederation in collaboration with Epsilon Hospitality (a company of the Epsilon Net Business Software Group, which specializes in digital solutions for tourism businesses), the president of SETKE, Panagiotis Tokouzis, analyzed the planfor the implementation of the “Smotel”, “Breakfast Basket” and “Alternative Holiday Experiences by SETKE” actions, which will provide the “resources – tools”, to highlight their businesses in a market that is constantly changing and to which they should adapt, so that they are competitive and, by extension, sustainable.
Smotel.
“Smotel” is a brand name that aims to create a new “generation” of tourist accommodations. With the new brand name, a tourist accommodation can be certified, regardless of category and size, provided that it provides upgraded and specialized services and benefits to its guests.
Breakfast basket
The “SETKE Breakfast Basket” is a basket of pure, traditional local products, of authentic Greek flavors, which aims, on the one hand, to connect the cultural and culinary wealth of Greece with accommodation and hospitality in tourist accommodation businesses and on the other hand, the upgrading of the quality of services offered by small tourist accommodations.
Experience tourism
“Experience Tourism from SETKE” offers tourist accommodations in the sector the opportunity to specialize in specific services, attracting visitors with special interests, while contributing to the lengthening of the tourist season, says Mr. Tokouzis.
Specialized suggestions
The first four specialized holiday proposals of SETKE are Nature by SETKE (Hiking Tourism), Cycling by SETKE (Cycling Tourism), Family by SETKE, and finally Gastronomy by SETKE (Introduction to Greek Cuisine from SETKE).
Digital tools
The general manager of Epsilon Hospitality and technology manager of the Epsilon Net Group, Amanatios Amanatidis, also mentioned digital tools, stressing that the use of social media and in general the use of digital marketing to attract a wider audience and increase the competitiveness of accommodation is constantly increasing in Greek tourism.
At the same time, simplifying the management of daily tasks by using a modern PMS management software, which is directly connected to the digital sales channels, automates the processes and reduces the operating costs of the business.
In this way, tourism professionals are given the opportunity to focus their attention and energy on their customer and how to improve their stay experience. All these digital tools are now available and affordable to any size accommodation and are not the prerogative of large units, as highlighted.
Latest News
September in Greece Winning Tourists Over from US, Germany
Tourists continue to visit Greece off-season into Sept. with the number of inbound travelers up by 6.6% and a 7.9% rise in travel receipts.
Bank of Greece Governor Says EU will Retaliate to Trump’s Tarrifs
The Bank of Greece Governor defended the independence of central banks amid criticism from U.S. President-elect Donald Trump, who had publicly commented on Federal Reserve Chair Jerome Powel
September in Greece Winning Tourists Over from US, Germany
Tourists continue to visit Greece off-season into Sept. with the number of inbound travelers up by 6.6% and a 7.9% rise in travel receipts.
Bitcoin Surges Toward $100K Amid Pro-Crypto Optimism in US
According to Reuters, the cryptocurrency surged to an all-time high, briefly exceeding $96,898 during Asian trading hours.
Greek Driver Violations at a Touch of a Button
Traffic offences recorded in the last five years by Greece’s “Driver Behavior Control System” are now available on Gov.gr Wallet
Milan Tops List of Most Expensive Streets, Athens’ Ermou Holds Steady at 15th Place
In Athens, following Ermou Street is the southern suburb of Glyfada and Tsimiski Street in Thessaloniki.
New Gov.gr Service Enables Secure Reporting of Minor-Related Delinquency
It should also be noted that via the recently introduced initiative ‘Safe Youth’ application citizens have access to specially tailored informative material regarding the safety of children and adolescents
Thousands Strike in Athens Over Soaring Living Costs and Stagnant Wages
Inflation, particularly in food prices, has been crushing Greek households
Greece Overhauls Property Valuation System
Greece plans to launch a revamped property value registry in 2025 and overhaul the way objective values are calculated to enhance tax revenue and improve transparency.
Greece’s New Tax Bill Foresees Tax Relief Beyond Big Business
Tax relief measures in Greece are proposed for freelancers, property owners and farmers, along with 'big business'