
Vodafone Greece is proceeding with the establishment of a subsidiary company for optical fibers, looking for opportunities within the context of the Recovery Fund, as revealed yesterday by the president and CEO, Mr. Haris Broumidis, during a press briefing. The company, which has accelerated its investments in 2022, is faced, like the entire industry, with the unfavorable economic environment, which has brought to European telecommunications increases at the level of inflation, with Greece having so far remained unscathed, something that is expected to change.
Having secured from the parent company higher resources per year compared to the announced investment program of 600 million euros until 2025, Vodafone is accelerating the development of its broadband network aiming to achieve of 100% 5G coverage in the next 2-3 years. Today, it has activated the 5G network in more than 140 cities and towns, as well as 27 islands in the country, with population coverage exceeding 50%.
Regarding fiber optics, the goal is to connect 850,000 homes and businesses with fiber optic networks in the coming years, in Athens, Thessaloniki, Patras, Volos, Ioannina, Veria and Kozani. Of these, 300,000 will be fiber to the home and the remaining 550,000 will be FTTC to outdoor cabins. Subsequently, all FTTC connections will be converted to FTTH via the new fiber optic company.
As Mr. Broumidis explained, the establishment of the new company will ensure greater flexibility, giving Vodafone the possibility to utilize a variety of financial tools, but also to proceed more easily to collaborations and synergies. It is also now clear that it will not be easy for providers who have not already secured the resources and human resources to carry out their investment plans.
Regarding the submarine cables, the connections to the Cyclades have already been completed, while the approval of the environmental conditions still remains for the connection to Corfu. At the same time, the company, expanding into Information Technology and Communications (ICT) projects, has taken on projects worth 100 million with the aim of doubling that next year.
Inflationary increases just around the corner
As Mr. Broumidis pointed out, inflationary pressures, increases in energy costs and material appreciation are creating a stifling environment for telecommunications, which are seeing their operating costs rise. He estimated that the company will be burdened by these factors, by 60 million euros in the next financial year. It is typical that the cost of optical fiber has increased in some areas by 80%.
At the same time, however, as he observed, salary increases should be made to the staff, in order for them to be able to respond to the increased living needs.
He also noted that the inflationary increases in tariffs are necessary in Greece as well, even though such a thing has not yet been decided by the companies in the sector. As he explained, there is ambiguity in the statutory framework as to whether price increases in a fixed-term contract are permissible when there are reasons for inflation.
At the same time, he emphasized that the telecommunications sector is the only one that contributes negatively to inflation, remaining today 14% below. He added that data traffic on the mobile network has increased by 6,500% since 2012, while average revenue per user (ARPU) has decreased by 57% on contracts and around 40% overall across all Vodafone customers.
The map of TV content is changing
Regarding Vodafone TV’s performance, Mr. Broumidis expressed his satisfaction, given that it now has 160,000 subscribers. In the final stretch is, as he said, the agreement to extend the cooperation for two years with HBO, which, however, will not include the activation of HBO Max.
But Vodafone will expand its relationship with Warner Brothers with a focus on viewing new films almost at the same time as they are shown in cinemas. Meanwhile, Vodafone TV’s partnership with Disney+ has borne fruit and further strengthened the company’s streaming service.


Latest News

Travel Revenues up 5.4% in Dec. 2024: Bank of Greece
Visitors from Germany, Italy and the U.S. made up the bulk of visitors to Greece, while tourists from the EU27 members accounted for 54.6% of the aggregate receipts in December 2024.

Greece’s Retail Sector Turnover Sees 2.4% Growth in 2024
Among the regions, the North Aegean recorded the highest turnover growth in 2024, with a 3.8% increase, followed by Attica with 3%.

Greece Reallocates Emissions Funds, Prioritizing Industry Over Consumers and Green Transition
Greece shifts €152 million in emissions funds to aid energy-intensive sectors like aluminum and steel at the expense of support for consumers, renewable energy and the green transition.

Santorini Tourism Union Demands Emergency Support Amid Cyclades Seismic Crisis
The Greek government is reportedly considering a mini support package for Santorini, to be activated if the island's seismic activity persists for an extended period.

Societe Generale Says Greek Stock Market Appealing
The French multinational bank and financial services company firm highlights notable differences in equity risk premiums between Eurozone core and peripheral countries

Greece a Safe Destination, Says Tourism Minister Kefalogianni
The Minister noted that Santorini was geologically unique, reassuring everyone that the Tourism Ministry was in close cooperation with experts to monitor the situation and take appropriate measures

Life Expectancy Rise in Europe Slows Down – Greece, UK Record Highest Declines: Lancet Medical Journal
Poor diet and lack of physical activity are seen as key factors contributing to the negative trend.

Capital Ship Management and Lloyd’s Register Complete the World’s First Tanker On-shore Power Supply Compatibility Assessment
This innovative project marks a significant step forward in the transition towards sustainable port operations

Greek Airports See 12.6% Surge in Passenger Traffic in January 2025
The steady extension of the tourist season is fueling optimism, highlighting Greece’s strong position as a top global destination

Greek Foreign Minister Gerapetritis to Meet U.S. Counterpart Rubio in the U.S.
Greek FM Gerapetritis will be in the U.S. to speak before the United Nations Security Council in New York on Monday and Tuesday, focusing on the war in Ukraine and developments in Syria.