The ‘household basket’ is becoming increasingly popular, with consumers even switching supermarket chains to take advantage of these offers.
A key reason for the increase in acceptance of the basket is of course the continuation of price increases, which in essence cause a decrease in disposable income, but also the fact that retailers and suppliers have reduced other offer programs, in an effort to maintain their profit margins that were compressed in 2022 due to increased operating and production costs.
According to a recent survey, the percentage of consumers who bought products from the household basket has increased.
In the first 3 months of operation of this initiative, 64% of the public declares that they buy products from the basket.
This percentage is almost double compared to the previous measurement after the first week of the initiative, when the percentage of the public buying from the basket was 39%.
On average, the public who buys products from the basket declares that 16.3% of their purchases come from products in the cart (around 1 euro per 7 euros of purchases).
The majority of the public 39% spend up to 10% of the basket, 11% from 11 to 20% and the remaining 24% more than 20%.
Visiting other supermarkets
According to the survey, 17% of respondents visit a different supermarket than usual in order to find products from the “household basket”.
This element is healthy for competition in the industry, it shows that there are additional incentives for competition in the market and that the mobility of the consumer public is expected to intensify in the coming period.
Which products go into the household basket?
According to information, so far, beef will be added to the basket – which was temporarily added during the Christmas holidays – as well as a number of other products such as chocolates, long-life milk, more codes on cured meats and yellow cheeses, legumes (lentils , beans, chickpeas) and soft drinks.
Three more baskets are being prepared for specific periods of time (Lent, Easter and Games) which will be made available to consumers gradually.
The beginning will be made with the Lenten basket which will include fasting items (halva, tahini, seafood, etc.) and which will be valid until Holy Week and is expected to be announced on February 22.
This will be followed by the basket that will include candles and toys for the children modeled after the basket of Santa Claus, while on the Wednesday before Holy Week, according to information, the Easter basket is expected, which will contain items for the festive table.
Latest News
Bank of Greece Governor Says EU will Retaliate to Trump’s Tarrifs
The Bank of Greece Governor defended the independence of central banks amid criticism from U.S. President-elect Donald Trump, who had publicly commented on Federal Reserve Chair Jerome Powel
September in Greece Winning Tourists Over from US, Germany
Tourists continue to visit Greece off-season into Sept. with the number of inbound travelers up by 6.6% and a 7.9% rise in travel receipts.
Bitcoin Surges Toward $100K Amid Pro-Crypto Optimism in US
According to Reuters, the cryptocurrency surged to an all-time high, briefly exceeding $96,898 during Asian trading hours.
Greek Driver Violations at a Touch of a Button
Traffic offences recorded in the last five years by Greece’s “Driver Behavior Control System” are now available on Gov.gr Wallet
Milan Tops List of Most Expensive Streets, Athens’ Ermou Holds Steady at 15th Place
In Athens, following Ermou Street is the southern suburb of Glyfada and Tsimiski Street in Thessaloniki.
New Gov.gr Service Enables Secure Reporting of Minor-Related Delinquency
It should also be noted that via the recently introduced initiative ‘Safe Youth’ application citizens have access to specially tailored informative material regarding the safety of children and adolescents
Thousands Strike in Athens Over Soaring Living Costs and Stagnant Wages
Inflation, particularly in food prices, has been crushing Greek households
Greece Overhauls Property Valuation System
Greece plans to launch a revamped property value registry in 2025 and overhaul the way objective values are calculated to enhance tax revenue and improve transparency.
Greece’s New Tax Bill Foresees Tax Relief Beyond Big Business
Tax relief measures in Greece are proposed for freelancers, property owners and farmers, along with 'big business'
Unions Call Nationwide Industrial Strike for Wed.
Mass transits are usually affected, especially in the greater Athens-Piraeus area, although bus and metro services are curtailed but not fully halted