Internet: 7.8 million online Greek potential buyers

Online Greeks now reach 95%, coμprising 7,811,000 potential products and services consumers.

By making their daily purchases from online stores, their transactions with banks and with the State, they are significantly affected, with the approach through electronic advertising leading four out of ten consumers, according to data from the latest research by Focus Bari, to give especially important when they are interested in a product.

According to the same data,  electronic commerce is getting stronger year by year, engaging the entire age spectrum. Although physical stores gather 95% of consumers, already almost eight out of ten (78%) are also online shoppers, while 66% of Greeks use e-banking, 51% transactions with the State and 73% utilize the possibilities of the Internet as a means of communication.

The use of the internet among Greeks over 55 has taken off

This digital expansion in Greece, which in 2022 reached 100% among the 13 to 44-year-olds and 80% among those over 65, showing an increase of 46% compared to 2021, transforms the Internet into an important source of information on issues concerning consumers, shaping consumer trends and creating consumers who are impatient and often demanding. 74% of users – consumers use it as a source of information with this percentage reaching 79% for the ages between 25-34 years.

With nine out of ten finding ads useful, 62% believe they provide interesting information, with nearly four in ten saying they receive useful information about products and services they are interested in.

In modern channels, given the extensive use of the Internet, social media, websites, newsletters and influencer campaigns are vehicles for informing consumers about consumer trends and new products. In fact, in the hierarchy of influence, social media is first with 47%, while influencer campaigns are last with 39%.

However, Greek consumers seem to appreciate the quality but not the quantity of advertisements, especially in the digital environment, stating that they are annoying up to 40%.