Greece as an ideal tourist yera round destination was presented with particular success at the B2C outdoor event for pensioners “Seniordagen 2023”, which took place in the central square Kungsträdgården in Stockholm.
It is an annual event that has been held since 2015, exclusively designed for the specialized audience of Sweden’s pensioners (Silver Generation), which amounts to approximately 2,000,000 people and who own approximately 70% of the country’s disposable income.
The Hellenic Tourism Organization – EOT participated for the first time in the event with a 48 m2 stand, as part of the strategic communication of the Ministry of Tourism and the EOT with the aim of promoting the tourism product of Greece, through the highlighting of thematic and special forms of tourism to a specialized audience.
Co-exhibitors of EOT are the Central Macedonia Region, the Loutraki Tourism Development Organization, the Loutraki Hotel Association, as well as the Grand Resort Lagonissi, which offer special thematic tourism products, such as thermal baths and wellness tourism, culinary and wine tourism, activity tourism.
There was significant response and interest from visitors, which according to the organizers amounted to approximately 25,000 people, the majority of whom were over the age of 60+ (retired). Most of them travel up to 3 times a year as they have free time and sufficient income.
A particularly large percentage showed interest in new destinations, without overcrowding, where they will have the opportunity – beyond the sea and the sun – to enjoy moments of relaxation and tranquility close to nature (e.g. destinations for Hiking, Gastonomy, Wellness, etc.).
The EOT stand was visited by the Ambassador of Greece to Sweden, Mr. Andreas Fryganas, who met and talked with the representatives of the participating destinations.
The action was shown before the event took place in the special edition “Det Ljuva Livet” (The Good life), which was published as an “insert” in the widely circulated Swedish newspaper Dagens Nyheter (DN) with a circulation of 283,000 and an audience of 51% women and 49% men aged 40-65.
At the pre-event session, in the presence of representatives of the Swedish tourism market, tourism agencies, journalists as well as members of the Embassy of Greece in Sweden, a presentation of the EOT for Greece as an ideal holiday destination as well as the destinations of the Central of Macedonia and Corinth combined for their local gastronomy, thermal baths and other themed tourism activities.
Latest News
DBRS Says Greek Banks ‘Shielded’ from ECB Rate Cuts
The agency explains that fund disbursements through the banking sector will help offset pressures anticipated on interest margins beginning in 2025, due to expected rate cuts by the European Central Bank (ECB).
Meta Cuts Facebook and Instagram Subscription Fees by 40%
The social media giant also revealed that it will continue to offer free access to Facebook and Instagram for EU users, provided they agree to see ads based on a limited set of user data.
Skyrocketing Use of Debit, Credit Cards
The total value of the transactions conducted with debit and credit cards in the country in the first half of 2024 rose 2% on the corresponding period of 2023
JP Morgan Revised Greece Outlook to ‘Overweight’
The investment bank notes that Greece is showing the strongest GDP growth in the Eurozone. Additionally, efforts to clear up bank balance sheets are anticipated to yield increased capital returns.
Vardis I. Vardinogiannis, Greek Tycoon and Shipping Magnate, Dies at 91
In 1990, Vardinogiannis was targeted in an attack which involved three rockets fired at his vehicle by the terrorist organization 17 November.
Kudos for Greek Sheep’s Milk Cheeses
Graviera is the Greek version of the Swiss gruyère, and is generally considered the second most popular cheese made in the country after feta
EIB Survey: Greeks Rank Climate Change as Top Concern After Cost of Living
Specifically, 98% of the Greeks surveyed stated that the country must to adapt to climate change, with 60% saying that priority should be given to these adjustment measures
Trump Tells Putin not to Escalate Ukraine War during Phone Convo
Meanwhile, President Joe Biden, is preparing to lobby Trump against abandoning U.S. support for Kyiv
Former Thessaloniki Mayor Yiannis Boutaris Dies at 82
Boutaris entered politics in 2010, serving as the 60th mayor of Thessaloniki for two consecutive terms until 2019, becoming a transformative figure with his progressive policies.
Greece Plans to Link Golden Visa to Startup Investments
The Greek government wants to decouple the Golden Visa Program from Real Estate investments