![Supermarkets: Why Greeks consumers choose online shopping](https://www.ot.gr/wp-content/uploads/2021/06/e-commerce.jpg)
Saving time, easier price comparison, quick product identification and ease of shopping from the comfort of your home at all hours of the day are the fourfold choice of shopping from online supermarkets for Greek consumers. In fact, 17.1% already shop online once a week.
According to EXCEED CONSULTING research on “The habits, preferences of e-shoppers and why they choose an online super market”, the main reasons for choosing to buy from an online supermarket are related to saving time and easier price comparison. Saving time is the main selection criterion for almost seven out of ten consumers, followed by the convenience of online shopping (55.7%).
The survey was carried out by random physical sampling of a sample of 1,000 e-shoppers in e-supermarkets, men and women aged 25 to 55, across the country, and showed that 74.9% consider e-supermarkets to save time compared to purchases from physical stores, 65.4% consider that they make their purchases easier and more targeted, 57.4% consider that the alternatives given regarding the delivery of the products in relation to physical stores are particularly helpful, while almost one in two consumers estimate that they think they have a better/easier ability to compare prices.
The speed of order delivery is for most an important criterion in choosing the online supermarket, with 29.6% considering that the delivery time absolutely affects the choice of the store and 36.7% very much.
However, although convenience is a key driver of the shift to online supermarkets, 43% of consumers continue to choose brick-and-mortar for their primary food purchases. Finally, the same survey showed that 67% of e-shoppers prefer to pick up the products they buy on their premises from a supermarket employee, 22% through a third party, 7% themselves from the physical store and 5% from a collection box.
However, competitive prices (66.6%), product variety (57.2%) and attractive offers (54.6%) are the three most important things that influence consumers to win over a physical store, which shows that so far, although online consumers are increasing and supermarket chains are investing more and more in digital stores, inflation makes Greeks continue to visit physical stores for their market research, since in the end convenience does not prevail over best price.
![ot.gr](/wp-content/themes/whsk_otgr/common/imgs/fav.ico/favicon-32x32.png)
![ot.gr](/wp-content/themes/whsk_otgr/common/imgs/fav.ico/favicon-32x32.png)
Latest News
![Gov’t Eyes Return of Power Subsidies Amid Spike in Rates](https://www.ot.gr/wp-content/uploads/2024/07/power-lines-2048x1365-1-600x400.jpg)
Gov’t Eyes Return of Power Subsidies Amid Spike in Rates
According to reports, the government will resume an electricity subsidization program, given that forecasts cite disruptions – i.e. higher rates
![ELSTAT: 6.3% Increase in Output Price Index for Agriculture and Livestock](https://www.ot.gr/wp-content/uploads/2024/07/ot_georg_PROIONTA_money-1-600x352.png)
ELSTAT: 6.3% Increase in Output Price Index for Agriculture and Livestock
The 6.3% rise in May 2024 is largely driven by an 8.8% increase in the crop output group, particularly due to changes in olive oil prices, and a 0.5% increase in the animal output group.
![Balkans Blackout Highlights Climate Threats to Power Grids](https://www.ot.gr/wp-content/uploads/2024/07/blackout-1-600x457.png)
Balkans Blackout Highlights Climate Threats to Power Grids
The surge in electricity demand during the heat wave and the power deficit in Balkan markets have driven up prices in the Greek wholesale electricity market.
![Greece in Top 4 Destinations Favored by European Tourists](https://www.ot.gr/wp-content/uploads/2021/06/ploio-600x400.jpg)
Greece in Top 4 Destinations Favored by European Tourists
Greece was selected by 5.9% of respondents who were asked where they would vacation this year, up from 5.4% in the same survey last year
![Scope Affirms Greece’s BBB- Ratings; Revises Outlook to Positive](https://www.ot.gr/wp-content/uploads/2024/06/euros-2048x1365-1-600x400.jpg)
Scope Affirms Greece’s BBB- Ratings; Revises Outlook to Positive
The international ratings firm raised Greece to investment grade in early August 2023
![First Seaplane Test Flights to Skopelos, Alonissos, Skyros](https://www.ot.gr/wp-content/uploads/2024/06/hellenic-seaplanes-pilotikes-ptiseis-ydatino-pedio-lavriou-600x450.jpeg)
First Seaplane Test Flights to Skopelos, Alonissos, Skyros
After decades of on-again, off-again efforts to schedule regular seaplane routes to Greece's numerous island and coastal destinations the prospect now appears within sight
![ELSTAT- Overall Import Price Index for May 2024 up 2.8% y-o-y](https://www.ot.gr/wp-content/uploads/2023/08/unnamed-41.jpg)
ELSTAT- Overall Import Price Index for May 2024 up 2.8% y-o-y
The same price index had decreased 20.8% from May 2022 to May 2023
![Over 7 in 10 Employees Feel Their Contributions Are Not Appreciated](https://www.ot.gr/wp-content/uploads/2024/06/ergasia-ergazomenos-600x300.jpg)
Over 7 in 10 Employees Feel Their Contributions Are Not Appreciated
Specifically, the option "Subjective opinions are prioritized over objective data" ranked highest in importance for young employees, with a score of 3.89 out of 4
![OECD: Job Vacancies on the Rise in Greece](https://www.ot.gr/wp-content/uploads/2024/07/ergasiabusinness-768x556-1-1-600x434.jpeg)
OECD: Job Vacancies on the Rise in Greece
By the fourth quarter of 2023, job vacancies per unemployed person had risen by more than 4, with the index reaching 446 units compared to 100 units in late 2019
![OTE Group: FTTH Program Advancing in Semi-Urban and Rural Areas of Greece](https://www.ot.gr/wp-content/uploads/2024/05/ΟΤΕ-Group_1-600x450.jpg)
OTE Group: FTTH Program Advancing in Semi-Urban and Rural Areas of Greece
This initiative will provide ultra-fast internet speeds of up to 1Gbps to over 350,000 households and businesses in semi-urban and rural areas across the country