Dev. Min. to food industry: Drop prices on branded products as well

The support of the Food Industry in the new government initiative “Permanent price reduction” was requested by the Minister of Development, Kostas Skrekas during his meeting with the members of the Board of Directors of the Association of Greek Food Industries (S.E.V.T.), under its President, Ioannis Giotis.

“Today, more than ever, consumers need not just consistent, but discounted prices on branded consumer products. With the new “Permanent Price Reduction” initiative, our goal is to stimulate competition and achieve affordable prices for households, who need it so much,” the Minister of Development emphasized during the meeting.

For his part, S.E.V.T. stated that it would support the new initiative and expressed its intention to inform its members further.

“As we did with the “Household Basket” in the past, so today, we will stand by consumers in this difficult time”, said the President of S.E.V.T., Ioannis Giotis.

The Minister of Development, Kostas Skrekas, after the end of the meeting, said: “Pecuniarity is an actual problem for the Greek family. That is why I asked the Greek food industry to embrace the new government initiative for “Permanent price reduction” in important consumer products. Government and industry work with a common goal: supporting the Greek family against the inflationary crisis. We are always in open communication with S.E.V.T. for the better functioning of the market and the stimulation of competition. We continue to take initiatives across the length of the market to achieve the best possible prices for the consumer.”