![Greek Ministry of Development: Controls on influencers begin](https://www.ot.gr/wp-content/uploads/2023/02/Girl-Influencer-Display-Dummy-Marketing-Internet-5229646.jpg)
Controls of the commercial practices used by influencers on their social media accounts will be carried out in the coming weeks by the Ministry of Development, with the assistance of digital tools from the European Commission, to protect consumers from misleading commercial practices.
In particular, in the context of pan-European checks carried out in the Member States of the Union at the initiative of the European Commission (EU Sweeps), the General Directorate of Market and Consumer Protection of the General Secretariat of Commerce is going to carry out checks on the commercial practices used by influencers on social media, in order to promote or make available for sale goods and services of companies (brands) with which they cooperate.
The controls
The objective of pan-European checks is twofold: firstly, to identify social media posts by influencers that contain testimonials, reviews or listings that may be misleading to consumers, influencing their purchasing behavior and causing financial loss, and secondly to verify whether influencers clearly inform their followers about their company’s identity and contact information.
The European Commission and the Ministry of Development invite influencers, as well as all those involved in the digital marketing industry, to visit the Influencer Legal Hub platform, in order to be adequately informed about their legal obligations, fair commercial practices and the applicable European standards for consumer protection.
The tax office is also tightening its grip
For some time now, the Independent Public Revenue Authority (AADE) has started special checks on the incomes of well-known Greeks on social media. The main objective is to detect cases of tax evasion.
The targets of the audits are revenue and financial transactions, providing services for promotion or products for sale.
Artists, models and even athletes are known to be used in the e-commerce industry and businesses that sell all kinds of products online.
There are even cases of companies that operate without a physical presence by not issuing tax documents for their sales, while others have not even started operations at the tax office by not paying VAT, income tax and other deductions.
![ot.gr](/wp-content/themes/whsk_otgr/common/imgs/fav.ico/favicon-32x32.png)
![ot.gr](/wp-content/themes/whsk_otgr/common/imgs/fav.ico/favicon-32x32.png)
Latest News
![Gov’t Eyes Return of Power Subsidies Amid Spike in Rates](https://www.ot.gr/wp-content/uploads/2024/07/power-lines-2048x1365-1-600x400.jpg)
Gov’t Eyes Return of Power Subsidies Amid Spike in Rates
According to reports, the government will resume an electricity subsidization program, given that forecasts cite disruptions – i.e. higher rates
![ELSTAT: 6.3% Increase in Output Price Index for Agriculture and Livestock](https://www.ot.gr/wp-content/uploads/2024/07/ot_georg_PROIONTA_money-1-600x352.png)
ELSTAT: 6.3% Increase in Output Price Index for Agriculture and Livestock
The 6.3% rise in May 2024 is largely driven by an 8.8% increase in the crop output group, particularly due to changes in olive oil prices, and a 0.5% increase in the animal output group.
![Balkans Blackout Highlights Climate Threats to Power Grids](https://www.ot.gr/wp-content/uploads/2024/07/blackout-1-600x457.png)
Balkans Blackout Highlights Climate Threats to Power Grids
The surge in electricity demand during the heat wave and the power deficit in Balkan markets have driven up prices in the Greek wholesale electricity market.
![Greece in Top 4 Destinations Favored by European Tourists](https://www.ot.gr/wp-content/uploads/2021/06/ploio-600x400.jpg)
Greece in Top 4 Destinations Favored by European Tourists
Greece was selected by 5.9% of respondents who were asked where they would vacation this year, up from 5.4% in the same survey last year
![Scope Affirms Greece’s BBB- Ratings; Revises Outlook to Positive](https://www.ot.gr/wp-content/uploads/2024/06/euros-2048x1365-1-600x400.jpg)
Scope Affirms Greece’s BBB- Ratings; Revises Outlook to Positive
The international ratings firm raised Greece to investment grade in early August 2023
![First Seaplane Test Flights to Skopelos, Alonissos, Skyros](https://www.ot.gr/wp-content/uploads/2024/06/hellenic-seaplanes-pilotikes-ptiseis-ydatino-pedio-lavriou-600x450.jpeg)
First Seaplane Test Flights to Skopelos, Alonissos, Skyros
After decades of on-again, off-again efforts to schedule regular seaplane routes to Greece's numerous island and coastal destinations the prospect now appears within sight
![ELSTAT- Overall Import Price Index for May 2024 up 2.8% y-o-y](https://www.ot.gr/wp-content/uploads/2023/08/unnamed-41.jpg)
ELSTAT- Overall Import Price Index for May 2024 up 2.8% y-o-y
The same price index had decreased 20.8% from May 2022 to May 2023
![Over 7 in 10 Employees Feel Their Contributions Are Not Appreciated](https://www.ot.gr/wp-content/uploads/2024/06/ergasia-ergazomenos-600x300.jpg)
Over 7 in 10 Employees Feel Their Contributions Are Not Appreciated
Specifically, the option "Subjective opinions are prioritized over objective data" ranked highest in importance for young employees, with a score of 3.89 out of 4
![OECD: Job Vacancies on the Rise in Greece](https://www.ot.gr/wp-content/uploads/2024/07/ergasiabusinness-768x556-1-1-600x434.jpeg)
OECD: Job Vacancies on the Rise in Greece
By the fourth quarter of 2023, job vacancies per unemployed person had risen by more than 4, with the index reaching 446 units compared to 100 units in late 2019
![OTE Group: FTTH Program Advancing in Semi-Urban and Rural Areas of Greece](https://www.ot.gr/wp-content/uploads/2024/05/ΟΤΕ-Group_1-600x450.jpg)
OTE Group: FTTH Program Advancing in Semi-Urban and Rural Areas of Greece
This initiative will provide ultra-fast internet speeds of up to 1Gbps to over 350,000 households and businesses in semi-urban and rural areas across the country