![Greek Tourism: Hotel, Airbnb Occupancy Rates Surge](https://www.ot.gr/wp-content/uploads/2023/05/tourism.jpg)
According to relevant surveys and estimations by industry stakeholders, Greek tourism is on course to break all records, with the first 3 months of 2024 posting unprecedented results in terms of room capacity of hotels and Airbnb, compared to the previous year.
The country’s main hotel chamber, the Hellenic Chamber of Hotels, as well as regional hotel chambers, agree that preliminary data on bookings from international visitors are encouraging with arrivals at the Athens International Airport posting a 17% rise for January and February compared to the respective months in 2023.
According to industry sources, the highest increase in arrivals is recorded from the Netherlands (89%), Germany (77%), France (45%), Cyprus (44%), USA (29%), UK (13%), Italy (13%), Spain (11%), while the movement from Switzerland (-1%) and Israel (-9%) has decreased. The rise in movement is attributed to the dynamism of Athens as a city break destination.
The Greek Tourism Confederation (SETE) notes that the average hotel occupancy rates in the country witnessed a new uptick in January and February this year compared to last year, with a similar trend observed in hotels in Athens. Specifically, the average occupancy rate in hotels across the country in January reached 41%, up from 38% in the same month last year, and in February it reached 46%, up from 43% last year.
Athens continues to be the European capital with the lowest “Average Daily Rate” (ADR) and consistently leads its competitors, who, despite achieving nearly equivalent occupancy rates during the same period, have much higher average daily rates and better revenue per available room (RevPAR). These affordable rates in Athens, accompanied by the mild winter in the Greek capital present the ideal combination for foreign visitors.
Notably, the average room rate in Athens in February 2024 stood at 92.58 euros, significantly lower than the rates in cities such as Istanbul (114.85 euros), Madrid (138.03 euros), Paris (279.98 euros), Barcelona (154.39 euros), Rome (162.57 euros), etc., cities which also record better revenue per available room (indicatively mentioned as 68.45 euros for Istanbul, 183.39 euros for Paris, 93.86 euros for Madrid, 103.13 euros for Barcelona, 88.93 euros for Rome, etc.).
As industry professionals point out the surge in bookings is unrelated to what is dubbed “revenge travel” – a term referring to a high desire by holidaymakers to travel post-Covid – but is shaping up to be a significant shift in consumer behavior, with travelers upgrading travel to one of their top priorities among other needs.
Source: tovima.com
![ot.gr](/wp-content/themes/whsk_otgr/common/imgs/fav.ico/favicon-32x32.png)
![ot.gr](/wp-content/themes/whsk_otgr/common/imgs/fav.ico/favicon-32x32.png)
Latest News
![Greece in Top 4 Destinations Favored by European Tourists](https://www.ot.gr/wp-content/uploads/2021/06/ploio-600x400.jpg)
Greece in Top 4 Destinations Favored by European Tourists
Greece was selected by 5.9% of respondents who were asked where they would vacation this year, up from 5.4% in the same survey last year
![Scope Affirms Greece’s BBB- Ratings; Revises Outlook to Positive](https://www.ot.gr/wp-content/uploads/2024/06/euros-2048x1365-1-600x400.jpg)
Scope Affirms Greece’s BBB- Ratings; Revises Outlook to Positive
The international ratings firm raised Greece to investment grade in early August 2023
![First Seaplane Test Flights to Skopelos, Alonissos, Skyros](https://www.ot.gr/wp-content/uploads/2024/06/hellenic-seaplanes-pilotikes-ptiseis-ydatino-pedio-lavriou-600x450.jpeg)
First Seaplane Test Flights to Skopelos, Alonissos, Skyros
After decades of on-again, off-again efforts to schedule regular seaplane routes to Greece's numerous island and coastal destinations the prospect now appears within sight
![ELSTAT- Overall Import Price Index for May 2024 up 2.8% y-o-y](https://www.ot.gr/wp-content/uploads/2023/08/unnamed-41.jpg)
ELSTAT- Overall Import Price Index for May 2024 up 2.8% y-o-y
The same price index had decreased 20.8% from May 2022 to May 2023
![Over 7 in 10 Employees Feel Their Contributions Are Not Appreciated](https://www.ot.gr/wp-content/uploads/2024/06/ergasia-ergazomenos-600x300.jpg)
Over 7 in 10 Employees Feel Their Contributions Are Not Appreciated
Specifically, the option "Subjective opinions are prioritized over objective data" ranked highest in importance for young employees, with a score of 3.89 out of 4
![OECD: Job Vacancies on the Rise in Greece](https://www.ot.gr/wp-content/uploads/2024/07/ergasiabusinness-768x556-1-1-600x434.jpeg)
OECD: Job Vacancies on the Rise in Greece
By the fourth quarter of 2023, job vacancies per unemployed person had risen by more than 4, with the index reaching 446 units compared to 100 units in late 2019
![OTE Group: FTTH Program Advancing in Semi-Urban and Rural Areas of Greece](https://www.ot.gr/wp-content/uploads/2024/05/ΟΤΕ-Group_1-600x450.jpg)
OTE Group: FTTH Program Advancing in Semi-Urban and Rural Areas of Greece
This initiative will provide ultra-fast internet speeds of up to 1Gbps to over 350,000 households and businesses in semi-urban and rural areas across the country
![DESFA: Domestic Natural Gas Consumption Up 29.76% in 1st Half of 2024](https://www.ot.gr/wp-content/uploads/2022/08/desfa-1-600x370.jpg)
DESFA: Domestic Natural Gas Consumption Up 29.76% in 1st Half of 2024
However, overall demand for natural gas saw a slight decline of 7.14%, primarily due to reduced exports
![ELSTAT: Greek Merchant Fleet Tonnage Falls 3.5% y-o-y in May 2024](https://www.ot.gr/wp-content/uploads/2024/02/ships-600x400.jpg)
ELSTAT: Greek Merchant Fleet Tonnage Falls 3.5% y-o-y in May 2024
The drop in gross tonnage is for vessels 100 GRT and over, and is a continuation of the overall downward trend since January 2022
![Real Estate Trends: Greek Buyers Prefer Smaller Properties](https://www.ot.gr/wp-content/uploads/2024/04/ot_akinhta_greece2-600x352.png)
Real Estate Trends: Greek Buyers Prefer Smaller Properties
Specifically, in the nationwide survey, 24.9% of buyers opted for properties between 51 and 75 square meters, while 24.7% chose smaller properties up to 50 square meters