Supermarkets in Greece saw a 3% surge in turnover in the first quarter of 2024 according to the most recent market data provided by NielsenIQ. Concurrently, private label products are progressively occupying a larger share of consumers’ shopping preferences.
The study indicates a promising outlook for the organized retail food sector in the first quarter of 2024. Data up to March 31 reveals a solid growth of +3.0% compared to the same period last year. Fast-moving consumer goods (FMCG) followed suit with an increase of +2.7%.
This growth is largely attributed to a surge in sales volumes, as price increments remained relatively moderate, at around 1%. This trend has notably stimulated consumption patterns.
Regarding FMCG super-categories, both Food & Beverages and Personal Care and Beauty sectors witnessed a robust turnover increase of +3.3%. However, Home Care products experienced a -1.7% decrease in turnover, largely due to a significant reduction in average prices.
Private label products are gaining traction, comprising 25.4% of shopping basket shares, up from 24.7%. Furthermore, promotional activities are increasing from 68.7% to 69.8%. According to NielsenIQ’s latest findings, promotions heavily influence 9 out of 10 shoppers in their brand and store selections.
Source: tovima.com
στο Google News και μάθετε πρώτοι όλες τις ειδήσειςLatest News
e-EFKA: “Thaleia” Answers Policyholders’ Questions
It is a service provided by the organization, aimed at enhancing the experience for individuals with special needs.
PM Mitsotakis Outlines 2025 Goals for Growth and National Interests
"The government’s work will remain intense and multifaceted, so that day by day, something changes and the lives of all citizens become better," the prime minister stated
Tender for Repairs on Athens Olympic Stadium’s (OAKA) Iconic Roof
Tender for OAKA project, which is expected to exceed 78 million euros, stipulates that repairs, maintenance must be conducted while venue remains open for events
Louis-Dreyfus Family Eyes 21% Stake in Thessaloniki Port
The newly created Amsterdam-based LeonidsPort company has submitted a voluntary public offer for 21%
EUIPO Throws Out Turkaegean Trademark
The trademark had been filed by the Türkiye Tourism Promotion and Development Agency (TGA) in 2021 and immediately generated heated opposition by Athens
Economic Sentiment Indicator in Greece Drops Slightly in Dec.
The data revealed that the primary drivers of the slight drop were the industrial and retail trade sectors. Conversely, construction and consumer confidence improved.
Greece’s Trade Deficit Surges by 18.7% in Nov. 2024
For the first 11 months of 2024, the total value of imports reached 77.3793 billion euros, a 1.9% rise compared to 75.9482 billion euros in the same period of 2023.
Installing EV Chargers in Your Building is Harder than You Think
So, you just bought an EV in Greece and can’t wait to set up a charger in your apartment building’s parking space? Not so fast—there are a few hurdles you’ll need to clear first.
Greece Announces Grants to Unemployed for New SMEs
Unemployed individuals seeking 12-month grants to fund the creation of new SMEs can apply online until January 21.
Port of Piraeus Reports Record-breaking Year for Cruise Sector
First cruise ship of the season, Viking Saturn, greeted at Greece's largest, busiest port
![Φρούτα και λαχανικά: Ρεκόρ στις εξαγωγές και εισαγωγές το 2024 [πίνακες]](https://www.ot.gr/wp-content/uploads/2025/01/food-8752902_1280-600x400.jpg)
