Arecent E-commerce Report by Italian bank NEXI found that in 2023 Greeks prioritized physical goods, travel, and services in their online shopping habits. The findings indicated that e-commerce in Greece was catching on with more consumers opting to purchase products and services via online platforms.
The study, which examined e-commerce trends in various European regions, measured that Greek consumers spent a staggering €34.9 billion on online shopping last year, with 94% of internet users making regular monthly purchases.
Physical goods dominate e-commerce in Greece, accounting for 50% of total spending. Travel expenses, including flights, hotels, and travel packages, follow closely at 31%, while services represent 19% of online expenditures.
Top Monthly Online Purchases
- Clothing (48%)
- Food Delivery (43%)
- Beauty Products (39%)
- Shoes (37%)
- Pharmacy Items (33%)
- Home Electronics (31%)
- Computers and Mobile Phones (31%)
- Physical Media (24%) – CDs, books, movies, games
- Accessories (23%) – jewelry, watches, gloves, bags, hats
- Groceries (15%)
- Pet Products (14%)
- Children’s Clothing and Toys (14%)
- Automotive and Motorcycle Parts (12%)
- Sports and Recreation Equipment (11%)
e-commerce in Greece – Service Expenditures
Online services amounted to €6.7 billion in expenditures in 2023. The leading categories included:
- Insurance (€3.1 billion)
- Online Betting (€600 million)
- Tickets for Cultural and Sports Events (€600 million)
Travel Expenses
In regards to travelling, Greek spent a total of €10.7 billion online. The main categories were:
- Flights (€4.7 billion)
- Hotels (€3.7 billion)
- Travel Packages (€700 million)
Source: tovima.com
στο Google News και μάθετε πρώτοι όλες τις ειδήσειςLatest News
Mitsotakis Unveils €1 Billion Plan for Housing, Pensioners, Public investments
Greek Prime Minister Kyriakos Mitsotakis has announced a new set of economic support measures, worth 1 billion euros, aiming to provide financial relief to citizens.
Alter Ego Ventures Invests in Pioneering Gaming Company ‘Couch Heroes’
Alter Ego Ventures' participation in the share capital of Couch Heroes marks yet another investment by the Alter Ego Media Group in innovative companies with a focus on technology.
Corruption Still Plagues Greece’s Driving Tests
While traffic accidents continue to claim lives on Greek roads daily, irregularities and under-the-table dealings in the training and testing of new drivers remain disturbingly widespread
Pope Francis Died of Stroke and Heart Failure Vatican Confirms
As news of the official cause of death spread, tributes poured in from across the globe. The 1.4 billion-member Catholic Church is united in grief, remembering a pope who championed inclusion, justice, and compassion
Increase in Both Museum Visits, Revenues for 2024
As expected, the Acropolis was the top archeological site in the country, followed by Sounion, Mycenae, the ancient theater of Epidaurus, and Vergina in northern Greece
Where Greece’s Tourists Come From: A Look at 2025’s Top Visitor Markets
The United Kingdom continues to hold the top spot as the largest source of incoming tourism, with 5.6 million seats booked for Greece this summer — up 2.2% from last year. This accounts for 20% of all international air traffic to Greece
Pope Francis: A Pontiff Who Reshaped the Papacy and Sparked a Global Conversation
His first words from the balcony of St. Peter’s Basilica—“Brothers and sisters, good evening”—set the tone for a pontificate that would challenge norms, favor mercy over dogma, and bring the papacy closer to the people.
When Blue Skies was Unmasked as ND’s Political ‘Slush Fund’
The fact that so many top New Democracy (ND) party cadres were paid by the firm Blue Skies, owned by Thomas Varvitsiotis and Yiannis Olympios, without ever citing this publicly, raises very serious moral issues, regardless of the legality
Greek Women’s Water Polo Team Top in the World after 13-9 Win Over Hungary
The Greek team had previously defeated another tournament favorite, the Netherlands, to reach the final.
S&P Raises Greek Rating; BBB with Stable Outlook
S&P’s decision raises the Greek economy to the second notch of investment grade ladder, at BBB with a stable outlook.
![Πλημμύρες: Σημειώθηκαν σε επίπεδα ρεκόρ στην Ευρώπη το 2024 [γράφημα]](https://www.ot.gr/wp-content/uploads/2025/04/FLOOD_HUNGRY-90x90.jpg)
![Ξενοδοχεία: Μεγάλο το ενδιαφέρον για επενδύσεις στην Ελλάδα – Η θέση της Αθήνας [γραφήματα]](https://www.ot.gr/wp-content/uploads/2025/03/Athens-hotels-90x90.jpg)
