Greek Retailers Shift Focus to Black Friday after Summer Sales

Summer sales finished at the end of August, with sources within the retail sector expressing their dissatisfaction with the performance of sales as the market remained sluggish. Now, stores are gearing up for the next shopping event, Black Friday in Greece, which falls on November 29 this year.

Traditionally, held on the fourth Friday of November in the United States, Black Friday in Greece has expanded into a whole week of deals named ‘Black Week’, with it expected to start this year on November 25 and retailers continuing their offers to consumers until November 29.

Furthermore, it is also noteworthy that, like in previous years, there will be no mid-season sales in November. This shift allows both small and large businesses to offer bigger discounts earlier in the season.

Shopping on Black Friday

In recent years, the Black Friday craze has crossed Greek borders, with many consumers choosing to purchase their Christmas gifts well in advance, taking advantage of the discounts.

A significant 77% of Greek consumers intend to shop during Black Friday sales, compared to 70% globally. Additionally, 70% of Greek shoppers already have a clear shopping plan for the season, slightly higher than the global average of 68%.

While comparing consumer preferences in relation to product categories, numbers show that electronics come first at 55%, followed by clothing and footwear at 52%, with beauty products at 25%.

What is more, the majority of consumers plan to invest in high-value purchases such as electrical appliances, jewelry, and furniture, with Greek consumers showing a strong preference for online shopping.