The prospects for growth in real estate in Greece are shifting, according to the “Emerging Trends in Real Estate 2025” report by PwC and the Urban Land Institute.
New areas of focus for real estate investors in Europe include data centers, logistics facilities, new energy infrastructure, and student housing, aligning Greece with broader European investment trends.
This pivot toward alternative asset classes reflects a search for higher returns in sectors less impacted by the economic challenges affecting traditional office and retail spaces.
Demand for traditional office and retail spaces is no longer a prime focus as alternative sectors provide better margins, PwC notes. This trend is particularly prominent in Southern Europe, where shifting demand and limited modern office infrastructure steer investment away from conventional spaces.
In terms of overall appeal to real estate professionals interested in positioning themselves in real estate in Greece, Athens ranks toward the lower end of the spectrum, positioned at 22nd out of 30 European cities.
The rankings consider factors such as population size and forecasted real GDP growth, and while Athens remains relatively stable, it trails behind larger, more liquid markets in western and northern Europe.
According to a recent analysis by Elxis-At Home in Greece, a company specializing in the vacation and second-home market, buyers over 50 and middle and upper management executives constitute the primary groups investing their savings primarily in newly built high-end properties in the Greek market.
The study shows that this group of buyers is mainly interested in acquiring vacation homes for personal use, while prospective high-income investors aged between 35 and 45 also appear interested in renting out their second homes, apart from using them themselves and later reselling them for tax-free capital gains.
Source: tovima.com
Latest News
Greeks 3rd Last in Salaries in EU: Eurostat
According to Eurostat, the average adjusted annual salary in Greece stands at €17,000, with Hungary close behind at €16,900. The only country faring worse is Bulgaria, where the figure is €13,500.
Eurobank Boosts Stake in Hellenic Bank Cyprus to 68.81 %
Eurobank agreed to acquire 12.848% Hellenic Bank’s shares for approximately 243 million euros, or 4.58 euros per share.
Financial Services Among Highest Paying Sectors in Greece
Salaries in Greece increased in major industries in Sept. compared to 2019 with more annual pay raises expected by 2028
Minister: Greece to Tighten Alcohol Laws by End of Year
A poisoning incident among students has prompted Greek authorities to revise laws and make the sale of alcohol to minors a criminal offence
PM Mitsotakis Emphasizes Strong Greece-US Ties after Trump Win
"Greece is transforming every day, and Greeks everywhere must walk this path with us," he concluded
Mini Rally in Athens Stock Market on Trump Victory
American exposed shares like Titan and Cenergy drew renewed investors’ attention as the latter attempted to gauge the shifting landscape following Trump’s electoral win
New Tax Bill Boosts Property Leasing, Adds Tax Cuts for Insured Homes
The new bill will also include enhanced ENFIA discounts for insured properties starting from 2025
Trump Victory Boosts USD, Bitcoin, US Stock Futures, US Treasury Notes
The likelihood that Trump will deliver on his promise to "make America great again" through protectionist policies rippled through markets Wednesday morning.
Trump Declares Victory in 2024 U.S. Presidential Election
Trump claimed victory in the 2024 US Presidential election at a West Palm Beach convention center. Results are not official.
Mitsotakis: ‘The outcome of the U.S. elections will not affect our relations’
Mitsotakis stated that "regardless of the outcome, Greek-American relations are strategic and their content will not be affected"