Meta has announced a 40% cut in subscription fees for ad-free access to its social media platforms of Facebook and Instagram for users in the European Union, as part of its efforts to comply with regulatory demands in the region.
“These changes respond to the requirements set by EU regulators and go beyond the thresholds mandated by EU legislation,” Meta President Nick Clegg wrote on Tuesday in a post on Threads.
The social media giant also revealed that it will continue to offer free access to Facebook and Instagram for EU users, provided they agree to see ads based on a limited set of user data.
Meta initially launched its ad-free subscription service in the EU in October 2023, following an EU regulation aimed at curbing anti-competitive practices by tech companies; a service that came into effect after regional regulators imposed a fine of over 400 million euros on Meta for violations of EU data privacy laws.
The company has now announced a price reduction for this monthly subscription, lowering it from 9.99 euros to 5.99 euros for desktop users and from 12.99 euros to 7.99 euros for iOS and Android users.
Furthermore, for EU users who opt for the “less personalized” free access option, Meta stated they will see ads that “may be less relevant to an individual’s interests.” Ads under this model will be based on “a minimal set of data points,” including the user’s age, gender, location, and ad interactions.
Additionally, EU users choosing the free option will also encounter non-skippable ads designed to “deliver value to advertisers,” Meta added.
The stringent regulations in the EU have impacted Meta’s ability to roll out new services in the region as swiftly as in less regulated markets like the United States. For instance, in 2023, Meta’s launch of its Threads service, a Twitter-like platform, took nearly half a year longer to reach European users compared to other regions.
Source: Tovima.com
Latest News
Greek Driver Violations at a Touch of a Button
Traffic offences recorded in the last five years by Greece’s “Driver Behavior Control System” are now available on Gov.gr Wallet
Milan Tops List of Most Expensive Streets, Athens’ Ermou Holds Steady at 15th Place
In Athens, following Ermou Street is the southern suburb of Glyfada and Tsimiski Street in Thessaloniki.
New Gov.gr Service Enables Secure Reporting of Minor-Related Delinquency
It should also be noted that via the recently introduced initiative ‘Safe Youth’ application citizens have access to specially tailored informative material regarding the safety of children and adolescents
Thousands Strike in Athens Over Soaring Living Costs and Stagnant Wages
Inflation, particularly in food prices, has been crushing Greek households
Greece Overhauls Property Valuation System
Greece plans to launch a revamped property value registry in 2025 and overhaul the way objective values are calculated to enhance tax revenue and improve transparency.
Greece’s New Tax Bill Foresees Tax Relief Beyond Big Business
Tax relief measures in Greece are proposed for freelancers, property owners and farmers, along with 'big business'
Unions Call Nationwide Industrial Strike for Wed.
Mass transits are usually affected, especially in the greater Athens-Piraeus area, although bus and metro services are curtailed but not fully halted
Yannis Vardinoyannis Assumes Post of Motor Oil Board President
He succeeds his father, Vardis, who passed away last week at the age of 91
PM Mitsotakis to Bloomberg: Our Majority Is Stable, Elections To Be Held in 2027
"The government has a solid 2.5-year mandate from the people to implement its policies," Mitsotakis stated
Greek Economy Shows Resilience, Consumer Confidence Remains a Challenge
Therefore, there is need for policy interventions in order to boost demand, stabilize the labor market and support industrial production