Airbnb: Greece Leads Europe’s Short-Term Rental Surge

Short-term rentals are booming across Europe, with Greece emerging as the leader in year-on-year growth for future bookings, according to the latest report by AirDNA.

In January 2025, Greece recorded a remarkable 45% increase in bookings for upcoming stays compared to the same month in 2024. This surge positioned the country ahead of other rapidly growing markets, including Poland (+36%) and Norway (+35%). The Czech Republic (+32%) and Germany (+30%) rounded out the top five.

A Record-Breaking Start to the Year

With summer reservations starting earlier and travelers opting for longer stays, the Greek short-term rental market is expected to maintain its upward trajectory throughout the year.
Greece Tops the Charts

Greece outperformed its European counterparts in future bookings, surpassing even traditionally strong markets. While Greece led with a 45% annual increase, other countries experienced more moderate growth, such as Belgium (+18%), Portugal (+17%), Denmark (+16%), Ireland (+15%), and the UK (+12%).

Easter Travel Demand Soars

A standout trend in the report is the 77% surge in bookings for Holy Week, indicating heightened demand for Easter getaways.

This year, Easter Sunday falls on April 20 for both Catholic and Orthodox celebrations, fueling interest in coastal destinations, as travelers are banking on better weather than last year. As a result, spring holiday demand has extended, with elevated bookings beginning a week before and continuing a week after Holy Week.

In Greece, destinations such as Crete, Rhodes, and Corfu are experiencing a booking boom, with April reservations soaring by over 100% compared to last year.

Beyond Greece’s famed island retreats, urban destinations are also benefiting from the Easter rush. Athens saw a 40% increase in bookings, while Thessaloniki followed closely with a 38% rise, reinforcing their status as top city-break destinations.

Source: Tovima.com