Greece is heading into the new tourist season as a top travel destination, according to recent data from the global tourism organization TUI. The country ranks second for travel bookings in 2025, trailing only Spain, and has emerged as the fifth most popular global destination.
The country’s dynamic position as a top tourist destination for Europeans, particularly German travelers, was highlighted at the recent International Tourism Fair in Berlin (ITB Berlin 2025), which traditionally serves as a barometer for the upcoming season. This year, national bookings for the summer are up an average of 8% compared to last year, with prices for new tourism packages rising by 5%.
Among the most sought-after Greek destinations are Crete, Rhodes, Zakynthos, Corfu, and Kos, with the UK and Germany—the two major sources of Greek tourism—driving the demand.
So far, Rhodes has seen a 15% increase in online bookings, with Crete following at +10%. Corfu is also experiencing growth, with British bookings up by 2% and German bookings rising by 5%. Zakynthos has seen a remarkable 44% surge in bookings.
Meanwhile, Mykonos, one of Greece’s two premium island destinations, has maintained its bookings at last year’s levels, after several years of decline.
The latest data presented by the major tourism players at ITB Berlin 2025, particularly from the German Travel Agents Association (DRV), places Greece in third place among the ten most popular summer destinations for German travelers.
According to DRV, the top ten travel destinations for this summer based on advance bookings are Turkey, Spain, Greece, Egypt, Portugal, Italy, Tunisia, the USA, the Maldives, and Bulgaria. Overall, bookings for the period from May to October have increased by 12% compared to 2024.
German tour operator Alltours also highlighted Greece’s appeal for the summer, reporting a 10% increase in bookings compared to last year. Alongside Spain and Turkey, Greece remains one of the most in-demand destinations for Alltours clients this summer, with Crete, Rhodes, Kos, and Corfu drawing the most interest.
In terms of markets, aside from Germany and the UK, advance bookings are also rising from Poland, Denmark, Norway, and Sweden.
Beyond the summer demand, Greece ranks among the top five destinations for German travelers for the Easter holidays as well. The most popular Easter destinations include Turkey, with 17% of total sales, Egypt with 13%, the Canary Islands with 11%, the Balearic Islands with 8%, and Greece with a 5% share.
Source: tovima.com
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